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How Bots & AI Will Impact Customer Journeys in B2B

I just ordered a pizza for dinner with a few taps on my phone, and the delivery driver should be here anytime. It’s amazing how we are automating nearly everything around us, empowering end-users to achieve a wide range of tasks with minimum effort. New Horizons for Customer Service The customer service industry has joined […]

Perficient’s Secret Sauce: Solving Customers’ Problems

Our Perficient colleagues share how they live and breathe our core values. Here, Pawan Gupta, Principal and Managing Director, Commerce, writes about reaching across all Perficient teams to ensure high-quality deliverables to clients. If I look at my colleagues and all of the people working for our Commerce practice, the thing that differentiates us and […]

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If 2019 Will Be the Year of Page Speed, Are You Ready? Part 2

“I feel the need — the need for speed!” Lieutenant Peter “Maverick” Mitchell U.S. Naval Aviator We’ve already shared why we think 2019 is going to be the year of page speed. Google’s been signaling its goal of faster web experiences for years, but in 2019, measuring and improving your site’s speed will become increasingly […]

Design Thinking: How to Create Your POV (Part 4)

Welcome to part 4 of a series about design thinking in strategy development. (If you are just joining, I encourage you to start at the beginning and read part 1 here.) “If I had an hour to solve a problem I’d spend 55 minutes thinking about the problem and five minutes thinking about solutions.” – Albert […]

Design Thinking: Empathy & Observation (Pt 3)

Just joining us? Welcome to part 3 of this series, exploring why to use design thinking for strategy development. (To start at the beginning, read part 1 here.) How to Develop Your Strategy Using Design Design thinking is generally applied to product problems, but design can be used on any complex problem – including developing your […]

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If 2019 Will Be the Year of Page Speed, Are You Ready? Part 1

“No matter what, faster is better and less is more.”- Daniel An, Google Global Product Lead, Mobile Web You heard it here first: 2019 is going to be the year of page speed. Google’s been signalling its goal of accelerating web experiences for years, but in 2019, we think it’s going to get really real […]

6 Keys to Building a Culture of Design (Part 2)

Welcome to part 2 of a series about design thinking in strategy development. (If you’re just joining, I encourage you to start at the beginning and read part 1 here.) A Culture of Design: What It Means Before any organization can begin incorporating design thinking into its strategy, the first step is building a culture where […]

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A Proper OMS: The Key to Successful Selling on Marketplaces

A lot of companies, whether they’re a B2B a B2C seller, have the inclination to sell their products on digital marketplaces such as Amazon, Overstock, and eBay. By selling their products on these platforms, organizations are able to grow their revenue outside of traditional selling channels. This is especially beneficial for companies with very niche […]

Design Thinking: What It Is & Why It Works

Traditional methods of developing an organizational strategy are (or should be) dead. Today’s world is moving too fast for a group of executives to sit in a room and plan the year ahead based on the way business has been done before. If you’re not fostering a culture geared toward exploration and deep customer relationships, you’ll never […]

Fundamentals of ABM Part 3: Identifying Target Accounts

This is Part 3 in our Fundamentals of ABM series. Access earlier articles here: Part One: Building Your Team and Part Two: Goals and KPIs here. Identifying Target Accounts The team is on board. The goals have been defined. The relevant KPI’s are known. It’s now time to find your accounts. Shifting from lead generation […]

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Three Surprising Takeaways From Sitecore Symposium 2018

Perficient recently attended Sitecore Symposium 2018 in Orlando, Florida. The company’s annual gathering attracted over 3,000 developers, marketers, and others with a shared passion for Sitecore and marketing technology, including a large contingent from Perficient. As most of you know, Sitecore builds an enterprise content management system that powers thousands of websites around the world. […]

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Are You Measuring Patient Experience All Wrong?

Perficient’s Digital Health Solutions team recently contributed this article to Strategic Health Care Marketing. This excerpt is shared with the publisher’s kind permission; please visit their website for the complete version. (Thanks to Craig Kartchner of HonorHealth; Suzanne Hendery of Renown Health; Jared Johnson of Phoenix Children’s Hospital; Jeremy Rogers of IU Health; Chad Mallory, […]

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