In early September, LinkedIn introduced a new version of company pages to a select few companies including Dell, Philips, Citi and HP. Just last week, LinkedIn rolled-out the new design to more than two million company pages featuring a more visual, streamlined design. There are a few clear differences between the old and new page […]
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Hunter Douglas “The Art of Window Dressing” App Wins Mobile W3 Award
The International Academy of the Visual Arts W3 Awards has released the winners of its 7th annual web competition, and “The Art of Window Dressing” is among them. The Hunter Douglas iPad application has been granted the 2012 Silver Award in the Mobile Applications – Shopping category. This is the third award “The Art of […]
Highlights from the 1st Annual 3% Conference
Senior Agency Manager Tracy Toepfer and I recently returned from the first annual 3% Conference in San Francisco, recognizing and discussing female creative leads in advertising. Travelling over two days and close to 6,000 miles, we learned that Perficient Digital is something of an anomaly; women make up 50% of our Experience Design (creative) leads, proving that […]
Leveraging Facebook Promoted Posts for Your Brand or Business
Facebook is pushing out new features for brands and Page admins—and in a hurry. With the real-time nature of social media and its ever-changing landscape, it can sometimes be quite a feat to explain the plethora of new features and how they can be leveraged for brands. In the spirit of keeping everyone in the […]
Sitecore Named a Leader in Gartner Magic Quadrant
Congratulations to our partner, Sitecore. They were recently named as a Leader by Gartner in the recently published Magic Quadrant for Web Content Management. As a user of Sitecore, I believe this award is well deserved! This 2012 Magic Quadrant positions Sitecore among the Leaders, recognizing those firms that demonstrate both completeness of vision and […]
Hacking For Charity
Last weekend, sixty website professionals from all around the area spent their weekend helping eight charities with a variety of website needs. Some of the charities didn’t have a website at all yet, while others had sites in a bad state of disrepair. Even others simply needed some vital fixes to broken functionality. Ann […]
Google IO: Enduring the Circus for Sweet, Sweet Insight
In early 2008, I had been immersed in the agency version of web development for a whopping three years. Javascript and mobile were exploding, and I had begun to look around for a conference to attend to keep up on the new approaches other developers were taking in the wake of these shifts. In March […]
Using Social Media for Good
“It’s not always about money; sometimes it’s just about helping others.” A few weeks ago my friend posted a very moving story on Facebook that ended up touching hundreds, if not thousands of hearts around the country. After reading the post a half dozen times, I realized it had a natural viral component to it, […]
Are You Engaging Your Facebook Fans?
How do you decide what and when to post on your company’s Facebook page? Do you put careful thought into each post? Are you receiving optimal engagement? Well, there are mathematical ways to get your posts in front of your fans, in their newsfeed. Getting your posts in their newsfeed is ideal because 95% of […]
Today’s Associations Meet the Needs of Tech Savvy Members
Written by Janita Gaulzetti “My association’s website helps me keep up with technology. That’s one of the benefits of membership.” How would your members rate your website? We recently attended the annual ASAE (The Center for Association Leadership) conference in Dallas and talked to people who manage association websites. Whether their membership is large or small, […]
Adding Video to Your Site Improves Search Results
Written by Scott Kush We strive to be the thought leaders and bring new ideas to our clients and prospects. With that in mind, we recently partnered with Brightcove because of their video platform. According to Forrester, “Any given video in an index of searchable keywords has a 50 times better chance of appearing on the first […]
The Mobile Technology Acronyms that Matter
Written by Al Thompson Like many newer technologies, often the conversations about mobile revolve around technical terms and speeds and feeds. What would technology be without funky terms and acronyms: Ice Cream Sandwich, Jelly Bean, Siri, 3G, 4G, WiMax, LTE, Purple 2 (the code word for the original iPhone), Native, Hybrid, accelerometer and more. Mobile is […]