Are you tied up with average time on page as your go-to metric for evaluating the effectiveness of your content? In this episode of the popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains why average time on page doesn’t work for single-page views, and reveals a better metric to use. Don’t […]
Mark Traphagen
Mark Traphagen was our Content Strategy Director for Perficient Digital until February of 2019. He has been named one of the most influential content and social media authors in numerous industry listings.
Blogs from this Author
Why Quality Content Has These Three Attributes – Here’s Why #139
Will Eric be able to guess under which of the three cups Mark has hidden the ball? More importantly for you as a content marketer, why does Mark believe the most effective content can be characterized by just three marks? In this episode of our popular Here’s Why digital marketing video series, Mark explains his […]
Here’s Why Live! at State of Search 2017
At State of Search 2017 in Dallas, Eric Enge and I performed, for the first time anywhere, a live, on-stage episode of their popular Here’s Why digital marketing video series. We took the State of Search audience “Back to the Future” to emphasize how devices like Google Home are already changing the way people search. As […]
The Three Marks of Great Content
Yes, I know. “Great content” – everybody says you must have it, everybody says it’s essential for SEO and brand reputation. Everybody talks about great content, but does anyone know what it is? Most of us recognize content quality the way Justice Potter Stewart evaluated obscenity: “I know it when I see it.” But “I […]
Why Facebook Ad Experiments Are a Marketer’s Gold Mine – Here’s Why #134
In order to find the right prospects with the right message, marketers need to be able to run fast, efficient tests and experiments. In this episode of our Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains why Facebook advertising is an ideal laboratory for marketing experimentation. Don’t miss a single episode of […]
Why Micro-Moment Content Will Increase Your Marketing Wins – Here’s Why #132
In the internet age, buying decisions are made across many micro-moments. In this episode of our Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains what a micro-moment is, and why understanding how to be present in them can make all the difference to your marketing. > Don’t miss a single episode of […]
Why Your Social Media Audience Matters More Than You Think – Here’s Why #131
If you’re a content marketer, you probably wouldn’t send zombies to spread your brand’s message! You work too hard at building your own reputation so that others will trust what you create and share on social media. But a new study reveals that the reputation of your audience among their followers may be even more […]
Why You Need to Break Your Brand Fan Barrier – Here’s Why #129
Can the most loyal fans of your brand actually become a barrier to expanding the reach of your content? In this episode of the popular Here’s Why digital marketing video series, Perficient Digital’s Mark and Eric explain why you need to find ways to break through the fan barrier, and offer some tips on how […]
Why Social Media Is NOT a Search Ranking Factor – Here’s Why #128
Many marketers assume that social media is a search ranking factor for Google, and some even believe they’ve seen proof. In this episode of our Here’s Why digital marketing video series, Perficient Digital’s Mark and Eric explain why it is highly unlikely that social is a direct ranking signal, but also how social is useful […]
Wake Up Your Sleeping Beauty Content!
How to Get Value from Your Low-Performing Content Remember the fairy tale Sleeping Beauty? Placed under a curse by an evil fairy (I hate when that happens!), a princess falls into perpetual slumber, from which she can be awakened only by the kiss of a prince. If you regularly produce content for your website, inevitably […]
Why Hacking Social Media Algorithms Is a Dangerous Game – Here’s Why #127
It’s not hard to find tricks and hacks that can temporarily overcome shrinking organic reach as social media site algorithms get stingier. But is it a good idea? In this episode of our Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains why hacking social media algorithms isn’t a good long-term strategy for […]
Why You Should Track Your Brand Mentions – Here’s Why #126
Poor Sir Laurence O’Bliviay! As an actor, he lives for press mentions, but his agent can’t find any. Are you tracking your brand mentions online? Do you know what others are saying about your company? Are you effective at getting media and influencers to talk about you? In this episode of the popular Here’s Why […]