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Michael Porter

Mike Porter leads the Strategic Advisors team for Perficient. He has more than 21 years of experience helping organizations with technology and digital transformation, specifically around solving business problems related to CRM and data.

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Gartner ITxpo: Augmented Analytics

Our MicroStrategy and BI Expert Jim Butz spoke at the Gartner IT Expo today on the power of augmented analytics. In short, he pushed that data and insights only matter if you can easily access them and if you have the ability to act on the insight. To that end, your business intelligence (BI) tools must […]

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Gartner ITxpo: Applications 2023, Driving Change in Digital

Dennis Gaughan highlighted that, like everything else, how we think of applications will change dramatically.  They don’t go away but the embedded intelligence and the way we develop them must change to keep up with the pace of change. What’s changing: Changing Markets Every industry is seeing change as they digitally transform Companies that you […]

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Gartner ITxpo: Top Transformative Tech for Life Sciences

At Gartner IT Expo, Michael Shanler focused on what technologies can transform life sciences. In doing so, he called upon a lot of existing research at Gartner including: 2018 Hype Cycle for Life Science Research and Development 2018 Hype Cycle for Life Sciences 2018 Hype Cycle for Digital Care Delivery 2018 Hype Cycle for Real […]

Gartner ITxpo: Wave Three of Healthcare Consumer Engagement

At Gartner IT Expo, Jeff Cribbs, VP, Analyst, Gartner, gave a session on the third wave of healthcare consumer engagement. Harness a new wave of practices and technology to deliver consumer engagement for your healthcare organization: Consumer access and control of health data will fundamentally change the health data economy. In wave three, digital becomes […]

Gartner ITxpo: Healthcare Payers Practical Digital Strategy

This year at Gartner IT Expo, Mandi Bishop, Senior Director and Analyst at Gartner, discussed the (mostly) hype-free plan to digital strategy.  She was very focused on a pragmatic approach.  Digital strategy to her is about optimization 2017 and 2018 was about “learning how to pedal”  2019 is about optimizing the motion.  Your digital business […]

AI and Big Data: The Yin and Yang of Technical Innovation

I’ve had some interesting conversations with my colleagues Christine Livingston and Arvind Murali.  Christine knows AI. Arvind knows data, especially big data. As we spoke it became obvious that the two are deeply interconnected. Innovation today seems to be driven by data. AI relies on data. Just implementing any kind of artificial intelligence means you […]

Further Thoughts on What Omni-channel Means

  In what may be a first and only example of Tech meeting mainline music publication, I reference a Rolling Stone Article about How Grand Theft Auto is Changing the Way the World Experiences Music. Here’s the summary: GTA V and its multiplayer GTA Online mode has already proven itself a thriving game and money […]

When Does Digital Transformation Not Equal Customer Experience?

My associated image gives the answer to my question in the title but that’s OK. I ask the question less to seek an answer and more to highlight that while customer experience (CX)  is important, it’s not always the most important thing. As a matter of fact, the more I industries I understand, the more […]

Collaboration vs Communication

I recently read a very short article on CMO.com regarding “Collaboration vs Communication and Why It Matters.” The article makes some good points but could expound on the topic overall. Let me give you my take on this. We see a lot of companies today attempting to redo their intranet, development processes, etc. Almost without […]

The Houston Astros and Winning Through Advanced Analytics

How can using analytics can make a difference? Baseball has winners and losers.  Teams do not get to share a title or a win.  If they are tied at the end of the 9th inning, the teams are forced into extra innings until one of the teams score.  In a way, that’s more brutal than […]

Monetizing APIs, Thinking Beyond the Base Technology

My colleague Eric Roch recently wrote an article about “5 Steps to Monetize Your API’s.” He goes into some detail which you should read but for brevity’s sake I’ll just highlight his five steps: The five steps to monetize your APIs we will examine include: 1. Establish your business case and roadmap 2. Ensure you […]

IBM Think: The AI Powered Marketing Landscape

Gerry Murray, Research Director at IDC, presented on the AI Powered Marketing Landscape in the cloud. He presented a “lay of the land” of AI-powered marketing providers in their first-ever MarketScape on Artificial Intelligence in Enterprise Marketing Clouds. Gerry focuses on the Marketing Technology Research practice.  He takes a use case approach which is great because […]

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