Michael Porter

CMO.com had an article on a speech given by David Edelman, Principal at McKinsey.  I loved the premise of the article.  If a marketer relies too much on one-off marketing efforts, they will be left in the dust of their competitors.  Rather than focus on the negative, David chose to give positive examples. But before […]

Kashyap Kompella has a short but really good article on the Lessons Learned from Cisco Pulling the Plug on Quad.  I’ve followed Cisco’s Quad / Webex Social for a while and even had the chance to see a demo while working at a client.  I was impressed by their vision of integration portal, social, and […]

CMO.com has a new article on marketing buzzwords by Ben Plomion. I found it funny as I continue to delve into the marketers world from a pure portal and web content world. I thought techies were full of acronyms and buzz words but the marketing folks put us to shame. Here’s Ben’s List: Proprietary Cross […]

OK, it’s not really a movie trailer. It’s more like a list of new features in the next version of their Digital Experience product (Portal / WCM).  But it’s made as if it were a trailer up to and including the credits at the end.  Enjoy.

Thanks to Sharon Suchoval for pointing me to this.  Unless you’ve been hiding under a rock, anyone close to Marketing knows that the digital migration has unleashed a sea of change in the Marketing Department and the CMO.   The Oracle Social Spotlight has an article about 5 Things That Should Be Keeping CMO’s Up […]

The enterprise marketing management space has been heating up for the past couple years.  IBM, Salesforce, Oracle, Adobe, and Microsoft have all made one or more acquisitions here and it hasn’t stopped.  Just a few days ago, IBM bought Silverpop, an Atlanta based cloud marketing automation player with customers in both the B2B and B2C […]

This just in, Liferay has a new SDK for custom mobile apps.  They will release it to the public on April 2nd.  Here’s the press release. Liferay Releases SDK to Speed Up Custom Mobile App Development New developer toolkit helps Liferay’s customers develop and manage sophisticated mobile apps LOS ANGELES – (April 1, 2014) – Liferay, […]

Marc Blinder, Director of Social Marketing at Adobe and Jon Beeston, Director of New Product Innovation at Adobe presented on the trend of search and social convering.  Twitter is a great example of that where we share but also search. Theme: Search and Social platforms are converging – which  means successful marketers musth have one […]

I recently blogged about Google’s Bigger, Cheaper Cloud and now it looks like Amazon has responded. CRN has an article about Amazon’s announcement of 10%-40% cuts for M1, M2, C1 and CC2 instances.  Amazon didn’t make much reference to Google and they have cut prices a number of times although the timing is suspect. Amazon’s EC2 […]

I’ve been keen to watch the cloud options evolve because of the huge impact they can have on my portal, social, web content, and digital marketing world.  The bits blog has a good article on Google’s continuing evolution with the cloud offering.  It should be no surprise Google is cheaper.  It may be a surprise […]

I’ve been keen to watch the cloud options evolve because of the huge impact they can have on my portal, social, web content, and digital marketing world.  The bits blog has a good article on Google’s continuing evolution with the cloud offering.  It should be no surprise Google is cheaper.  It may be a surprise […]

This session had a nice abstract that set some high expectations for a case study. Creating a dynamic platform to support global digital marketing programs? PwC and USG developed a strategic plan and roadmap to deliver an integrated solution that enables local markets to take advantage of the global investment, from digital asset management, assets […]