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Digital Transformation

7 Most Annoying Ad Tech Buzzwords has a new article on marketing buzzwords by Ben Plomion. I found it funny as I continue to delve into the marketers world from a pure portal and web content world. I thought techies were full of acronyms and buzz words but the marketing folks put us to shame. Here’s Ben’s List:

  1. Proprietary
  2. Cross Device
  3. Artificial Intelligence
  4. Transparency
  5. Omnichannel – OK, I’m guilty of overusing this one.
  6. Native
  7. PGNMA – you have to go to the article to see what this one means.

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Michael Porter

Mike Porter leads the Strategic Advisors team for Perficient. He has more than 21 years of experience helping organizations with technology and digital transformation, specifically around solving business problems related to CRM and data.

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