Michael Porter

Russell Lewis (Adobe) and Daniel Stubs (Conde Nast) spoke at Adobe Summit 2015 about how to combine a variety of tools for a personalized experience. A testing solution and personalization engine are only as effective as the quality of data fed to them. Combine the powerful data aggregation and audience mining capabilities of Adobe AudienceManager […]

Michael Lewis is the author of Moneyball and other books. Here are some of the highlights from his Adobe Summit interview today: How do you do it? How do you grab attention? I don’t think of myself as “in that game.” Was more focused on getting my attention. Focus on what gets me out of […]

Continuing on with Adobe’s opening session: Core Services build out the overall Marketing Cloud experience Profiles and audiences Key to the cloud.  A single profile that works across every solution Now it ingests CRM and enterprise data Collaboration Activation Powered by Dynamic Tag Management Most rapidly adopted digital service Adobe has ever seen.  0 to […]

The whole concept of a digital transformation would predict a sharp decline in non-digital advertising budget as the digital channel becomes much more important.  I don’t have statistics but here’s anecdotal evidence.  Entrepeneur.com has an article about Quiznos new Ad strategy.  They are pulling TV ads entirely although they will keep print media ads. “Our […]

Mckinsey has a great research article that fits digital transformation to a “T.” It’s titled, “Do You Really Understand How Your Business Customers Buy?” It’s long enough that I cannot do it justice in my brief synopsis and a highlight of key points so go read it. Here’s the key: how businesses buy complex items, […]

Via cmo.com, I saw an infographic on what Social Content technology buyers user or intend to use. I have to admit I was a bit shocked by the data Eccolo Media was able to find in its survey. While I consider blogs to be a valid and valuable media channel, I haven’t considered Facebook, Pinterest, […]

Thanks to Robert Hardin, who both saw the article and wrote up a quick response with his thoughts. The WSJ CIO Network (behind a paywall) recently published their top five initiatives for 2015. Outside of the growing concern around cyber security and the associated business risk, the next two focused on the impact that Digital Transformation is […]

This is more of a follow up to my post yesterday on Digital Marketing costing a lot and being worth it. CMO.com has an article on marketers finally getting Google to the point where click through rates are up 19% year over year. “Marketers are optimized almost fully on Google,” said Tamara Gaffney, principal analyst […]

While Mark Polly blogged on the opening session, you can see the demo of the Digital Experience platforms.  

Jonathan Gordon and Jesko Perrey at the McKinsey & Company blog have an interesting and longish post on the Dawn of Marketing’s Golden Age. While most of the post focuses on changes in marketing and why that has created a new golden age, there are a few nuggets worth thinking through from a digital transformation perspective. […]

Jonathan Gordon and Jesko Perrey at the McKinsey & Company blog have an interesting and longish post on the Dawn of Marketing’s Golden Age. While most of the post focuses on changes in marketing and why that has created a new golden age, there are a few nuggets worth thinking through from a digital transformation perspective. […]

Chris Miller, a man who knows how to run the room, presented at IBM ConnectED on cloud considerations when preparing to move to the cloud. Chris took a cloud agnostic approach to deployment. In reality, Chris outlined what you should be asking and thinking as you plan a deployment.  Most of the issues come less […]