Michael Porter

As I noted in my previous post there is a gap in strategy that occurs between the business strategy and the implementation of a variety of initiatives.  I want to discuss how we at Perficient have chosen to fill it. The approach we take has actually been honed over a period of years and even […]

I’m intrigued by a recent Harris Poll study initiated by by Change Healthcare.  I don’t want to parse the entire but I do want to highlight something Perficient has been talking about for a while in terms of the consumerism trend.  Healthcare’s complexity is an outlier compared to the experience provided by many other industries.  […]

I’m going to focus a few posts on strategy.  As strategists like Harvard’s Michael Porter (no relation) have noted, strategy makes or breaks your company.  If you haven’t thought through what you do and how you compete then your company will be impacted. More strategic firms will outmaneuver you while winning a larger share of […]

The verge reports on a new ruling from the EU that will change how or even if personal data from Europe can enter the United States.  As we know, there are very specific rules set forth in GDPR on how data is handled and what can and cannot be shared. In addition, GDPR mandates security […]

I’m following up on my original post that a traditional CRM project is no longer just about the tool.  So while I agree that a CRM tool is important, success comes from the recognition that CRM is part of a landscape and that it must fit into that overall ecosystem in order to provide value. […]

Lately, I’ve worked on a number of CRM projects for clients.  One theme sticks out more than anything else.  It’s that a Customer Relationship Management (CRM) project is not really a CRM project.  Instead, they are the following: Marketing Data Integration Knowledge Management In many cases, the budget for a CRM project has more funds […]

Doug Kemp of Innodata spoke about getting key medical data into a form that can be understood and used.  Like many things, components of AI can parse and understand this data but it can’t be done by itself.  In this particular case, getting even small things wrong in your data has huge implications when using […]

Matt Maccaux, Global Field CTO at HPE,  spoke on an interesting topic.  There are plenty of ways to make mistakes with artificial intelligence. Analytics Anti-Patterns (the worst practices) Anti-patterns are what organizations do to solve problems when it “seems” right but really isn’t correct. Volume 1 (presented earlier) Silos of information create duplication of data […]

Christine Livingston, Perficient’s own Chief Strategist for AI,  presented at a session on real-world success stories in AI at AI Summit. As always, she focused on the best practices in how this works. Quote: AI adoption has tripled in the past 3 years. We’ve barely scratched the surface What is AI really? Machine Learning Natural […]

Perficient is at the AI Summit in New York City and there’s a lot of great content and insights. Jeff McMillan, Chief Analytics and Data Officer at Morgan Stanley Wealth Management gave a great session about AI and what he’s learned. In many ways, his insight mirror what Christine Livingston has to say about AI in […]

I spend a lot of time with clients who very much want to create a relationship with their customers, patients, etc. A lot of them use a combination of their data plus a range of 3rd party data to round it out. Many have a loyalty program or want to initiate a loyalty program believing […]

This is a continuation of my Data As Experience Series. My last post in this series focused on Context. In this post, we will discuss a process of designing for the user experience. Designing for The User All too often, I see a report designer think more about how to make a report grab the […]