Perficient recently conducted a survey that asked executives from enterprise organizations about their current and future marketing technology (martech) investments and strategy. (See the findings from the full survey here.) The data revealed many insights into how companies pivoted over the last year in response to the pandemic and how they plan to change moving […]
Leanne Johnson
Leanne is the Director of Digital Marketing Strategy at Perficient. She has more than 15 years of experience in marketing strategy and planning and is passionate about exploring consumer motivations and understanding their path to purchase journey.
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Martech, Customer Personalization, and Talent: 3 Ways Enterprises Will Succeed Post Pandemic
Eric Enge, President of Pilot Holding and founder of Stone Temple Consulting, contributed to this article. Over the past two years, businesses have seen an unprecedented level of disruption. High rates of change were already underway in early 2020, but the COVID-19 pandemic accelerated these changes as consumer buying behaviors suddenly and dramatically shifted. Businesses had to scramble to preserve revenue and find ways to remain […]