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Kate Tuttle

Kate Tuttle is a senior marketing professional with more than 13 years of marketing experience in both B2B and B2C environments. She has more than 7 years of healthcare industry experience and is passionate about technology and its impact on consumer experience.

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Blogs from this Author

Podcast: Why? The Most Important Factor in Change Management

In a recent interview, David Chapman, Director, Organizational Change Management, Perficient talked with Jason Thomas, Founder and Host of Hard Way MBA, about change management and the importance of answering the critical question of why? In the podcast, David talks about how change happens one individual at a time and why changing behavior is hard to do. He […]

New & Improved Dr. Google? – Searching for Symptoms on Google

Did you know that approximately 1% of all Google searches (think millions) are symptom-related? Google allows us to be self-sufficient, however, health content on the web can be very difficult to navigate and usually results in a misdiagnosis and more often than not a bout of anxiety because we tend to navigate to the “worst […]

Video: Digital Transformation: What You Need to Know

My colleague, Michael Porter, Managing Principal, Strategic Advisors Team discusses digital transformation and the importance of understanding your customers to deliver a personalized customer experience. Digital transformation requires a lot of change across the entire company and creating and sustaining exceptional customer experiences isn’t just about digital experience – it requires both front end and back […]

Transform the Patient Experience with a Beyond Meaningful Portal

The healthcare industry has been transformed by government regulations such as Meaningful Use, which require providers to offer electronic health records to patients in an effort to engage and empower patients to be more accountable for their own care. One of the largest providers of healthcare services in the United States sought to innovate and […]

Infographic: 7 Benefits of Customer Journey Mapping

Digital transformations, no matter how well planned, develop gaps or fail to cover existing ones. This is natural: companies constantly battle systemic complexities acquired across organizational silos over many years. Introducing a transformation amid all this can be daunting. “Journey mapping” drives insight by simultaneously looking down into each organizational silo and seeing across to where […]

Webinar: Content-Driven Commerce and Digital Transformation

Digital for Digital transformation requires evolution across all areas of the business in order to effectively engage customers at every touch point in the customer experience life cycle. eCommerce platforms continue to evolve and adapt as customers demand a more personalized buying experience. Join Perficient and Perficient Digital on June 28 at 11 AM CT for a […]

VIDEO: Top 10 Connected Health Trends for 2016

Healthcare organizations, both providers and health plans, continue to feel the pressure to expand access to care, improve quality, and reduce costs. Increasingly empowered patients and members are intensifying this pressure through demands for price transparency, mobile access, and personalized experiences. To meet these demands, it is critical for healthcare organizations to shift their focus […]

Infographic: 5 Customer Experience Trends You Need To Know

Customer experience, or CX, is the sum of all interactions a customer can have with a brand. What a customer thinks of a brand becomes the overall brand perception and trumps the company’s view of itself. For more and more organizations, digital transformation is the process that drives customer experience advancement. Digital transformation is a means […]

FDA: Health Data Interoperability Key to Clinical Trial Success

The Food and Drug Administration has issued a draft guidance stating that in order to see the highest success, clinical trial leaders must use electronic health records (EHR) that promote health data interoperability. In the draft guidance entitled Use of Electronic Health Record Data in Clinical Investigations, the FDA indicated that health data interoperability may […]

VIDEO: 7 Keys to Delivering an Engaging Patient Portal

We find ourselves at the beginning of the end of Meaningful Use, and, lets be honest, patient-centric healthcare technology investments across the industry have left much to be desired. The reason is quite simple. The most important decision-making criterion for patient portal implementation under Meaningful Use Stage 2 was ease of integration with EHR. The […]

Digital Transformation: Understanding Where You Are

Digital transformations are journeys, not destinations. Adopting a means of modernizing the systems used to create, deliver and sustain meaningful customer experiences, and at the same time ensuring the company is attuned to its most digitally savvy customers, takes time and determination. A clear digital vision shows everyone in the company the path toward constant […]

Digital Transformation: Crafting a Vision for Change

Digital experiences change expectations among business customers. Companies see this and strive to do something different, something unique to retain and gain those customers. But where should they start? What must companies do different to meet those changing expectations? Simply put, they must create products and services that have value. Meeting customer expectations gives a […]

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