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Digital Transformation

Podcast: Why? The Most Important Factor in Change Management

In a recent interview, David Chapman, Director, Organizational Change Management, Perficient talked with Jason Thomas, Founder and Host of Hard Way MBA, about change management and the importance of answering the critical question of why? In the podcast, David talks about how change happens one individual at a time and why changing behavior is hard to do. He also offers tips on creating a strong foundation around the case for change. Learn more about the importance of answering the question of why in David’s blog post.

Find additional interviews from professionals on Hard Way MBA, a source for empowering ambitious corporate professionals with a real world business education.

Want to learn more about organizational change management and its impact on digital transformation?

Join us for a webinar on August 25th at 1:00 PM CT as David Chapman and Michael Porter, Managing Principal – Strategic Advisor Team at Perficient, discuss why organizational change management is critical to digital transformation.  During the webinar they will break down change management in digital transformation, review the elements that make a program successful, and answer common questions, including:

  • What exactly is change management?
  • How does it work?
  • Why is it so important for digital transformation?
  • What benefits should I expect?
  • What are the first steps I should take?

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Kate Tuttle

Kate Tuttle is a senior marketing professional with more than 13 years of marketing experience in both B2B and B2C environments. She has more than 7 years of healthcare industry experience and is passionate about technology and its impact on consumer experience.

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