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Keith Tomatore

A long-time senior executive in the auto industry who has held the position of SVP, Retail Marketing at Global Team Blue (GTB, a WPP Company) on the Ford Retail Business. In this role, Keith worked with the Ford Dealer Associations across the country to help them with their Precision Marketing and digital efforts. Also, he served as CEO of iFrog Marketing Solutions, which focused on Automotive advertising solutions for Tier 2 and Tier 3.

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Blogs from this Author

Hand Is Opening The Radiator Cap To Check The Coolant Level

Deliver an OEM Parts Program That Captures Customers for a Lifetime

OEMs (original equipment manufacturers) and their dealerships have a longstanding partnership that has built a robust automotive industry in the United States. The ideal state is to have OEMs work with their dealerships to sell genuine OEM parts, which would benefit not only the OEMs and dealerships but also the customer’s automotive experience. However, full […]

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A Tribute to Mr. James G. O’Connor

First, I want to state that while I have the great honor of leading our automotive team, there are so many great teammates all over the organization and world that make up the heart and soul of the practice. That being said, the one person that I will call out is my mentor and bonus […]

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What Do Windshield Wipers, Cruise Control, and Winton Motor Company All Have In Common?

Mary Anderson and the Windshield Wipers Mary Anderson, who visited NYC on a snowy day in the early 1900s, saw the need for manual wipers that the driver could use from inside the vehicle. In 1905, Mary Anderson invented windshield wipers to improve driving in rain and snow. Before the invention of windshield wipers, drivers […]

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Let’s Leave Behind Electric Vehicle Tunnel Vision

Automotive innovation is only speeding up as we head into 2024, but it might not look that way when focusing on electric vehicles. In the last few months of 2023, it seemed the headlines were only filled with bad news about OEMs who had invested in EVs and struggled to get them off the lots. […]

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Happy Holidays from the Perficient Automotive Team

This is a special week for me both personally and professionally. Personally, I am looking forward to spending the holidays with my wife of 18 years who supports me in everything and has been such a great life partner. We are spending the holidays on Lake Huron with her mom, who I cherish. I also […]

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Dealership Transformation Extends Beyond the Dealership

When I hear the term “dealer transformation,” I always think that the term is too narrow in speaking about just the transformation within the dealership. There is no doubt that the consumer today has very different expectations and preferences concerning dealerships and shopping experiences than the consumer of ten years ago, and dealerships need to […]

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Is Loyalty Dead? Automotive & Mobility Experts Discuss During Our London Event

Alongside our partners HCLSoftware and AWS, we hosted an automotive panel in London and invited major OEMs as well as other innovative leaders in the industry. Mark Felix, the CMO of The AA in London, was the keynote speaker followed by Martin Tavener, CTO of Commerce at HCLSoftware. I’m proud to have been a part […]

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EVs and the Evolution of Automotive Commerce: Highlights from Our Detroit Event

At the beautiful Shinola Hotel in downtown Detroit, we invited a distinguished group of automotive and mobility industry leaders to participate in a discussion on the current state of the industry. The conversation was lively, and we traded ideas, theories, and suggestions on how OEMs and automotive suppliers could thrive in this changing industry.  The […]

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Without a Handle on Data, OEMs Will Lose Out on Connected Vehicles

We’re on the fast track to fully connected and automated vehicles. Consumers are no longer tolerating the standard non-connected car in which information is stored locally. This information dies where it stays because that car does not interact with any server that can utilize the data. For example, standard car users are missing out on: […]

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Connected Vehicles Highlight Big Opportunities and Concerns For OEMs

Probably the most important realization of the automotive industry is that it is not just changing or even evolving — it is literally being redefined. The North Star has changed for OEMs from manufacturing to software and big data plays. These devices on wheels aren’t just vehicles anymore. At least not in the traditional definition.  […]

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Digital Accessibility is Critical to Automotive UX

Digital Accessibility Is Critical to Automotive UX Automotive companies are faced with so many challenges as the industry evolves faster than ever – yet a problem that has plagued them for ages continues to stick around: accessibility. While the younger generations stay in focus as the consumers to delight with new products and services, the […]

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The Road to Revolutionary Automotive Commerce: Discussion with Justin Racine

Revolutionizing the Road to Modern Automotive Commerce I recently spoke with Justin Racine, our Principal of Unified Commerce, exploring how commerce is quickly evolving in the automotive industry. In my first video with him, we covered how: Consumers are demanding real-time experiences and fast product deliveries, including online purchases and curbside pickups. Immersive experiences are becoming […]

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