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Automotive

Happy Holidays from the Perficient Automotive Team

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This is a special week for me both personally and professionally. Personally, I am looking forward to spending the holidays with my wife of 18 years who supports me in everything and has been such a great life partner. We are spending the holidays on Lake Huron with her mom, who I cherish. I also continue to invest in my health –  I am still getting up at 4:30 AM excited to start the day and see my lifelong friends (my “5 AM Crew”) at the health club. Professionally, I am celebrating my 2nd anniversary at Perficient, where I lead our global automotive practice.  I absolutely love working with our automotive clients around the world and bringing them solutions that accelerate their business outcomes. Our OEM clients are smart and innovative, and they are evolving the automotive and mobility industry with the latest in connected products, subscriptions, and sustainability options. As the year closes, I’m reflecting on how honored I am to work with over 150 automotive and mobility clients changing the world. 

Looking Back on 2023

I must call out my teammates at Perficient who are more like brothers and sisters. We embrace a “one team, one mission” mentality when it comes to our work.  My teammates do not view themselves as working, but rather as on a mission. Each time we call to help a client, my teammates gladly volunteer to help. This year, we even conducted primary research that has been lauded by major research firms and is, most importantly, being used by our clients to help drive their business and solve challenges. 

I am proud that, over the past year, we’ve built out a comprehensive focus on the automotive industry within Perficient, which has been hugely beneficial to clients. This focus has led to a year of Strategic Positions, updates on the state of the industry, weekly automotive blogs, and video interviews with industry leaders. We were even able to bring this focus to a greatly successful event in London, where we discussed loyalty, emerging technology, and sustainability with leaders in the top global automotive brands. Of course, much of this would also not be possible without our partnerships with the leading technology companies that offer solutions to the challenges of these organizations. Coupled with our proprietary Now, New, Next model, our team has been unstoppable in making major improvements to automotive and mobility companies as they discern their priorities and build roadmaps to success in the industry. 

Warm Thanks to All, and Happy Holidays!

Each day that my feet hit the floor, I am humbled and honored to serve our clients and support our teammates. I wish all our friends, clients, partners, and teammates are very special and safe holiday season. I look forward to working together in 2024. Please feel free to reach out and know that if you are in the automotive and mobility industry, I look forward to sitting down and discussing your objectives and how we can drive your business outcomes. Our best days are ahead, that much I know. 

 

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Keith Tomatore

A long-time senior executive in the auto industry who has held the position of SVP, Retail Marketing at Global Team Blue (GTB, a WPP Company) on the Ford Retail Business. In this role, Keith worked with the Ford Dealer Associations across the country to help them with their Precision Marketing and digital efforts. Also, he served as CEO of iFrog Marketing Solutions, which focused on Automotive advertising solutions for Tier 2 and Tier 3.

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