Kelsey Cadogan

The holiday season is quickly approaching. Is your PPC account optimized for the impending visibility and traffic increase? Here’s a nice checklist to help make sure you set yourself up for success this year. RLSA (Remarketing in Search) Bidding Increase your bids for visitors who have been to your site before. With the increase in […]

Looking for another way to get your Black Friday & Cyber Monday deals into your ad copy? Well, now you can add an additional line of text to communicate your offer. A new type of structured snippet can be used to communicate special store hours, free shipping deals and order discounts. These structured snippets are […]

Bing Ads contributes to about 20% of the search engine market share (however it may decrease slightly over the next year due to the new Microsoft-Yahoo search partnership agreement). That’s nothing to sneeze at and definitely deserves some of your marketing time and budget. Simply importing your Google account into Bing Ads is extremely easy […]

With the holiday season upon us, it’s time to talk about how you’re going to optimize your PPC ad copy to draw holiday shoppers to your site. Promotions and sale messaging are widely utilized to compete with the rest of the paid ads listed on the same results page. However, if you’re going to offer […]

I’ve posted many articles about utilizing remarketing audiences to improve your Adwords account including How to Increase Adwords PPC Bids for Past Visitors to Your Site and my recent post on How to Improve Adwords Metrics with Audience Targeting. I have always lamented that Bing Ads doesn’t offer the same targeting abilities to reach past […]

In my last post, I discussed the different options for audience targeting in Adwords. As you begin setting up those targets, keep in mind these key tips to ensure you set yourself up for success! Have a strategy. Don’t just pick random audiences without a strategy as to what you want to do with them. […]

PPC ads are a great way to get in front of one of the most qualified audiences you can find – I mean, they’re literally searching for you! However by utilizing audience targeting, you can make your PPC strategy even more targeted and focused on the most relevant audience possible. For most e-commerce websites, adding audience […]

What happens? Everyone and their mother freaks out. The world literally stops spinning! Well, maybe not literally, but figuratively. In case you didn’t notice, Google Drive crashed today: And Twitter has lit up with everyone’s thoughts. From lighthearted and silly to downright angry, here’s what a few people had to say about the sudden blackout […]

I recently wrote about the new Bing-Yahoo search agreement and how PPC advertisers now need to transfer Bing Ads accounts over to Yahoo Gemini and manage both in order to continue displaying ads on Bing and Yahoo for all possible searches. As I have been doing just that for my own clients, I’m discovering that I’m […]

In an effort to speed up browser load times, Chrome has decided to block Adobe Flash ads by default. This change went into effect on September 1, 2015. If you are currently running Flash display ads in your Google Adwords account, be sure to update those ads to HTML format as soon as possible to […]

Back in 2010, Yahoo and Microsoft came together in a search partnership to essentially team up against their giant competitor Google. By partnering, search results on both websites would be run by the same system, Bing Ads. This was beneficial for PPC managers for many reasons. When the two accounts were separate, PPC managers had […]

This is the third post in a 3-part series, so if you haven’t already read my other posts about Bing Ads param insertion, be sure to check out part 1, where I explain what it is, and part 2, where I give examples of how to use it in your ads. You might be thinking that […]