There is a great opportunity for B2B customers who have Sitecore to get ahead of the game by leveraging both rules-based personalization and pattern personalization within the system to deliver an experience tailored to those individual needs.
Jill Grozalsky
Jill Grozalsky is an award-winning digital marketer and expert in personalization, user segmentation, testing, and comprehensive marketing strategies. Jill helps her clients deliver the best customer experience possible. She helps clients develop digital roadmaps and marketing programs aimed at achieving near-term results and long-term growth from digital assets. In addition, Jill works with clients to develop data-driven segmentation strategies across technologies to help drive personalized engagement while building brand loyalty.
Blogs from this Author
Macro Personalization – Meeting Your Customer’s Expectations
With SCORE’s streamlined user interface and the use of Atomic Design fundamentals, content teams are instantly more efficient – and personalization becomes that much more accessible.
Sitecore Special: An Updated Email Experience
Over the years, Sitecore has continued to build in native functionality that provides marketers a one-stop-shop once they log into the platform.
Thirsty for Ideas? Say Hello to the New Brainjuice Box, Baby!
My parents always told me that as a kid I would talk just to hear my own voice. I loved interacting with people and would ramble for hours to have my voice heard.