A SparkToro survey of more than 1,500 digital marketers revealed a wide range of opinions and views on Google ranking factors and whether or not Google’s statements about them are true or provably false. On November 7, 2019, Eric Enge (General Manager, Perficient Digital) and Rand Fishkin (Founder, SparkToro) presented a webinar, What Google Says vs. What SEOs […]
Eric Enge
Eric Enge is part of the Digital Marketing practice at Perficient. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO.
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Why You Need to Stop Writing Content Only for High-Volume Keywords – Here’s Why #228
SEO professionals always make sure that the websites they work on have created pages for all the high-volume keywords. But is it good enough? In this episode of the popular Here’s Why digital marketing video series, Eric explains why you need to stop writing content only for high-volume keywords. Don’t miss a single episode […]
Google BERT Update – Digital Marketing Quick Take
Google announced a major algorithm update, BERT, on October 25, 2019. The update will affect 10% of searches and make the search landscape better for everyone. How will it make search better, and what does this update mean for you? Watch as Eric Enge, Digital Marketing Manager at Perficient Digital, and Jessica Peck, Marketing Technology […]
Rating the Smarts of the Personal Assistants – 2019 Edition
We are pleased to present the 2019 update to our Digital Personal Assistants accuracy study. In this latest edition of the study, we tested 4,999 queries on seven different devices: • Alexa • Echo Show • Cortana • Google Assistant on Google Home • Google Assistant on Google Home Hub • Google Assistant on a […]
Why You Should Learn about AMP’s New Features – Here’s Why #227
Google just announced two major additions to AMP that will help developers’ jobs become easier in improving the mobile experience for site visitors. In this episode of the popular Here’s Why digital marketing video series, Eric shares some of AMP’s new features and why you should learn about them. Don’t miss a single episode […]
Why Search Marketers Need to Have Empathy for the Customers – Here’s Why #226
Customers come into our door with expectations. Do you have everything to meet those expectations? In this episode of the award-winning Here’s Why digital marketing video series, Jim Hertzfeld, Perficient’s Principal for Digital Strategy and Innovation, joins Eric Enge and explains why search marketers need to have empathy for customers and how it impacts their business. […]
Why You Need a Content Mindset – Here’s Why #225
As marketers, we are supposed to have certain qualities in order to be successful in our careers. What about mindset? In this episode of the award-winning Here’s Why digital marketing video series, we welcome Mark Traphagen back for the episode as he explains why marketers need a content mindset. Don’t miss a single episode of Here’s […]
Why User Journeys Are Part of SEO – Here’s Why #224
User experience is becoming a part of SEO, but why does Google want to use it as a signal in their algorithm? In this episode of the award-winning Here’s Why digital marketing video series, Brian Weiss explains how Google is using user experience to rank pages. Don’t miss a single episode of Here’s Why. Click the subscribe […]
Why Links Continue to Play a Role in Rankings – Here’s Why #223
It’s widely known that links are a ranking factor, but is that still really important in SEO? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains why links remain critical to successful SEO and shares tips to get links to your websites. Don’t miss a single episode of Here’s Why. […]
Leveraging Your Content Investment: Blogs vs Content Hubs
We started with the theory that blogs are used as publishing platforms on many sites where they don’t make sense. The reason for this theory is that the majority of content published in blogs is evergreen content – and that two main components of a blog don’t work well with evergreen content. These components are: […]
Eric Enge and Rand Fishkin Debunk the Biggest Myths in Search
The world of SEO is full of misconceptions and myths. Anyone can claim they’re a search expert and publish any theory, and then call it the latest, greatest search (or SEO) technique. Chasing these wild ideas can be a major waste of time, or worse, harmful to your business. On August 8, 2019, Eric Enge (General […]
Why You Need to Understand Google Algorithm Updates with Barry Schwartz – Here’s Why #222
Google makes numerous search algorithm updates each year. Those updates may affect our sites’ ranking one way or the other. But do we really know how? In this episode of the award-winning Here’s Why digital marketing video series, Barry Schwartz, Search Engine Land’s News Editor, together with Eric Enge, explains different kinds of Google updates and why […]