Featured Snippets in Google Search put your site at the top of the search results. They feature an answer to the searcher’s query with a link to the complete content, and often drive a lot of traffic. Now you can earn them with YouTube videos! Find out how in this video. Don’t miss a single […]
Eric Enge
Eric Enge is part of the Digital Marketing practice at Perficient. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO.
Featured Insights
Blogs from this Author
Mobile vs Desktop Usage: Mobile Grows But Desktop Still a Big Player in 2017
NEW! You can now see the 2018 edition of our mobile vs. desktop study here. You may have heard a rumor that the mobile revolution is upon us, and it surely is, but just how far along have we come? In today’s post, I’m going to share hardcore stats pulled from SimilarWeb that will help […]
Mobile vs Desktop Usage: Mobile Grows But Desktop Still a Big Player
You may have heard a rumor that the mobile revolution is upon us, ;->, and it surely is, but just how far along have we come? In today’s post, I’m going to share hardcore stats pulled from SimilarWeb that will help you get the complete picture. The assembled data shown here is based on U.S. […]
Keyword Cannibalization and SEO: What You Need to Know
One of the primary jobs of search engine optimization is to help the search engines better understand the content on a website, so that it can serve up the best results for a search query. Related: Learn how search engines work. What Is Keyword Cannibalization? Keyword cannibalization occurs when a site has more than one page […]
Why Reach and Influence Should Be Your Top Marketing Priority – Here’s Why #111
What should be your top priority as a digital marketer? Eric Enge says it should be increasing your reach and influence. Why that over sales, or traffic, or engagement? Find out in this episode of our Here’s Why digital marketing series. Don’t miss a single episode of Here’s Why. Click the subscribe button below to […]
Does Google Use Chrome to Discover New URLs for Crawling?
Many people assume that Google leverages all of its vast information resources in every way possible. For example, the great majority of people who think about it probably assume that Google uses their Chrome browser as a data source, and in particular, that they use it to discover new URLs for crawling. We decided to put […]
The Value of Meta Information to SEO (And How to Use It)
Meta information (aka metadata) is an important part of a web page that contains elements that can directly influence rankings and click-through rates (CTR) from the search results. [Tweet “Metadata can influence both rankings and CTR on search pages. Learn more at”] Many website publishers aren’t aware of these important pieces of code on their […]
Why Chatbots Will Change Customer Experience Forever – Here’s Why #109
Chatbots may revolutionize the way customers interact online with your business. What are they, what can they do, and why do they matter? In this episode of our Here’s Why digital marketing video series, Mark and Eric explain what chatbots do and the impact they might have on digital marketing in the days to come. Don’t […]
Google Home vs. Amazon Alexa Showdown: Which One is Smarter?
The arrival of the Amazon Echo in the U.S. on June 23, 2015, was notable because it was the first mass-market consumer-level device responding to voice control with general purpose functions, such as playing music. More recently on November 4, 2016, Google released a competing device known as Google Home. At Perficient Digital, we’ve been […]
Google Home vs. Amazon Alexa Showdown: Which One is Smarter?
The arrival of the Amazon Echo in the U.S. on June 23, 2015 was notable because it was the first mass-market consumer-level device responding to voice control with general purpose functions, such as playing music. More recently on November 4, 2016, Google released a competing device known as Google Home. At Perficient Digital, we’ve been […]
Why Mobile First Means Thinking Beyond the Browser – Here’s Why #108
Does a mobile-first world really mean the death of the browser? Are screens as we’ve known them a thing of the past? Are the days of online information residing at fixed URLs connected by links coming to a close? In this episode of the Here’s Why digital marketing video series, Mark and Eric explain why […]
How Many Pages Should Your Website Have? – Hardcore Marketing Video
So an SEO walks into a store to buy a pair of pants… Hey, that’s not just any SEO, that’s lead author of The Art of SEO Eric Enge! And that pants salesman looks suspiciously like Perficient Digital Senior Consultant Brian Weiss! Anyway, Eric just wants a simple pair of pants, but Brian gives him […]