Web server log files can yield a wealth of valuable information for the savvy SEO. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge explains why log files are so valuable for SEO analysis. Don’t miss a single episode of Here’s Why. Click the subscribe button below to […]
Eric Enge
Eric Enge is part of the Digital Marketing practice at Perficient. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO.
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Why Google AMP Might Be Right for Your Site – Here’s Why #135
Have you amped your site up to the next level of mobile web speed delivery, Google AMP? In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge explains what Google AMP is, and covers the pros and cons of implementing it for your website. Don’t miss a single episode […]
Why You Need an Enterprise SEO Strategy
Most senior executives in large enterprises have many tradeoffs to make when allocating budget. There are so many priorities to be addressed, such as organizational needs, infrastructure improvements, this quarter’s revenue, next quarter’s revenue and so on. How does SEO fit into that complex mix of priorities? Further, many senior executives assume that Google should […]
Do Links Still Matter for SEO in 2017?
In today’s post, I’ll show you data from three different dates over the past year that illustrate why links remain a powerful ranking factor. I’ll also discuss in detail why Google still uses them, and why they are likely to remain a powerful ranking factor for some time to come. In July of 2016, we […]
Why Featured Snippets Can Rocket You to the Top in SEO – Here’s Why 133
Featured snippets can rocket search results for your site to the very top of search, but how do you earn them? Is Google giving us any clues? In this episode of the popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge reveals startling new research that shows how Google telegraphs in advance which […]
Why Oversimplifying SEO Is Dangerous – Here’s Why #130
Google gets more complex and sophisticated with each passing year, and yet many still want to believe that there are “magic bullet” hacks or tricks that are simple ways to get higher search rankings. In this episode of our Here’s Why digital marketing video series, Perficient Digital’s Eric Enge tells you why! Don’t miss a […]
Should My Website Adopt Accelerated Mobile Pages (AMP)?
How much do you know about Accelerated Mobile Pages (AMP) and how they impact site performance and ROI? This is a question on the minds of many website publishers and SEOs today. And because AMP is so new, there is often a lot of confusion about how to use it, and what benefit, if any, […]
Does Google Use Analytics Data to Discover new URLs for Crawling?
Recently we published data that suggests that Google does NOT use Chrome data to discover new URLs for crawling. That surprised a lot of people because most assume that Google uses every possible source to find new content. Today, I’m publishing the results of a study that takes this process one step further. In this […]
Ranking Videos on Google and YouTube: Study Shows How They Differ
“A Must-Read for Anyone Looking to Use Video to Boost Their Search Marketing Efforts” Greg Finn – Search Engine Land Count on it: Google is going to optimize for the best combination of user experience/satisfaction (market share) and revenue on each of its platforms. What users expect on YouTube vs. Google Search is different. Stating […]
Harnessing the Power of Other People’s Audiences
We live in an era when technology is evolving extremely rapidly. Machine learning, voice processing, personal assistants, the Internet of Things, virtual reality and augmented reality are all advancing quickly, and the next big era of disruptive change will likely be unfolding soon. How will you protect your business when the next major era of […]
Why You Might Be Cannibalizing Your Own Keywords – Here’s Why #125
Did you know you could be cannibalizing the SEO effectiveness of your site’s important keywords? In this episode of our Here’s Why digital marketing video series, Art of SEO lead author Eric Enge helps you understand what keyword cannibalization is, how to detect it, and why it matters for your SEO. Don’t miss a single […]
Why Metadata Matters for SEO – Here’s Why #124
Metadata is easy to ignore, but it actually can help your pages get more clicks. In this episode of our Here’s Why digital marketing video series, Art of SEO lead author Eric Enge helps you understand metadata and why it matters for your SEO. Don’t miss a single episode of Here’s Why. Click the subscribe […]