Dan Persson

Blogs from this Author

Acquia Marketing Cloud Enhancement

Enhancements to the Acquia Marketing Cloud – Engage 2020

With Acquia Engage 2020 underway, the morning started with some exciting news about Acquia Drupal Cloud, but there are some big new things coming to the Acquia Marketing Cloud as well. The Acquia Marketing Cloud is the suite of tools that enable extended marketing functionality like personalization and marketing automation. Last year, the big announcement […]

Cloud Enhancements

Enhancements to the Acquia Drupal Cloud – Engage 2020

While conferences are not safe this year with COVID-19, Acquia Engage has gone virtual with an online event.  While Acquia Engage is usually a great opportunity to get to know Acquia employees, customers and partners in person, this year can still deliver on new ideas coming in the Acquia platform. As Acquia has expanded into […]

Transforming Digital Health with Acquia

Even a few years ago, I would have told you that there is no place in healthcare for open source technologies like Drupal. The marketing technology within healthcare has largely been dominated by Microsoft-enabled technologies and proprietary systems supported by a single company.  However, Drupal has become a key tool in the toolbox of healthcare […]

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Sitecore Experience Platform and Salesforce Marketing Cloud

Back in 2017 when Salesforce and Sitecore announced a partnership with a limited amount of detail and a lot of fanfare, we were left wondering what exactly this would look like. While Salesforce is known as a CRM company, they actually provide a broad suite of tools, including a powerful tool for Email and Social […]

Why Open Source CMS Like Drupal Can Work for Healthcare

Healthcare organizations traditionally have turned up their collective noses at open source content management system (CMS) software, citing internal policies and concerns about security and support. Rather, they’ve long preferred CMS solutions that can be licensed for their own and that have been developed by a single company, even if that single company is quite […]

Add Personalization to a Healthcare Website Within Your Budget

Healthcare organizations serve a wide variety of people with an even wider array of needs. It’s impractical to think that one single website experience could match each visitor perfectly. A personalization strategy gives website users a unique experience tailored to their past actions on your site or interaction with an ad or email campaign. When properly […]