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Allison Gugala

Blogs from this Author

Magento Increases Investment in B2B Commerce

Magento announced today that they are accelerating their investment in the B2B Market. Magento and eBay Enterprise are well established in B2C commerce and are looking to establish themselves as the mid-market leader in B2B commerce as well. A smart focus considering global B2B Commerce is expected to reach $6.7 trillion by 2020. Magento already […]

inRiver PIM 6.1 Features Provide Improved Customer Experience

inRiver, a leader in Product Information Management (PIM), recently released version 6.1 of its inRiver PIM platform. The platform helps simplify product information management for B2C and B2B companies, enabling them to build and manage robust product information and create a better customer experience across all sales channels to sell more, faster. inRiver 6.1 continues […]

eBay sells eBay Enterprise to group of investment firms

Word hit the street late last week that eBay has confirmed previous rumors that it’s selling its enterprise services business, eBay Enterprise, for $925 million to a consortium consisting of Sterling Partners, Longview Asset Management, and the Innotrac Corporation, a Sterling Partners portfolio company, together in partnership with companies owned by the Permira Funds. The transaction […]

Forrester Wave on B2B Commerce Suites

The Forrester Wave™: B2B Commerce Suites, Q2 2015 is out.  In the report Andy Hoar and Peter Sheldon evaluate several top B2B Commerce vendors. The last vendor evaluation this duo conducted was in 2013, but much has changed in the B2B Commerce landscape since then. Changing customer demands and expectations require solutions that include best-in-class […]

Znode Launches Multifront 8.0

Znode, one of the industry’s leading fully customizable .NET eCommerce platforms, recently launched Multifront 8.0. This new software version comes with a number of new features for an enriched eCommerce experience. Upgrades in Multifront 8.0 include: Full .NET MVC 5 architecture for a leaner, more scalable eCommerce platform. Cut down on development time with the […]

Watsco Ventures eCommerce Hackathon

Watsco Ventures, ComfortUp, Magento, and Preficient are sponsoring an eCommerce Hackathon to challenge teams of developers, designers and marketers to build a subscription service in less than 24 hours. The event will take place June 5 & 6 at the Watsco Ventures office in Coconut Grove, FL. Each team gets an instance of Magento Community […]

Perficient Wins Awards at Magento Imagine eCommerce Conference

Magento is the provider of the world’s fastest growing eCommerce platform, offering merchants complete flexibility and control over the look, content, and functionality of their online store. Imagine Commerce 2015 is the premier Magento and eBay Enterprise commerce conference. Now in its 5th year, this event brings together 2,000+ merchants, partners, developers and commerce experts […]

Driving B2B Growth with Consumer-like Experiences Webinar

Wednesday, May 13, 2015 2:00PM EDT | 1:00PM CDT | 11:00AM PDT (1 Hour) Register: If you are looking to drive B2B growth with consumer-like experiences you don’t want to miss this Webinar in the Internet Retailer Webinar Series. The webinar is being sponsored by Perficient’s commerce platform partner Magento, and present by one […]

Magento Imagine: Conference Preview

Getting excited for Imagine Commerce 2015 next week – April 20-22. This is the premier Magento and eBay Enterprise commerce conference. Now in its 5th year, the event brings together over 2,400 commerce experts from merchants, agencies and technology providers across 40+ countries to network, exchange ideas and build relationships. Perficient is a sponsor of […]

What Makes B2B eCommerce Unique?

By Allison Gugala As a marketer for B2B companies for over 20 years, I can tell you that marketing and selling in B2B is different than B2C. Yes, you are still selling to people, but there are a number of strategic, marketing and technical requirements that are unique to B2B – especially when selling online. […]

A Better eCommerce Experience – Insite for Sitecore

A few months ago our VP of Sales posted an article, “But I Want Commerce and Content Management!” The post talked about the need and growing availability of combined commerce and content management solutions. Recently, two of our technology platform partners, Insite Software and Sitecore, have formed a strategic alliance to bring an even better […]