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inRiver PIM 6.1 Features Provide Improved Customer Experience

inRiver, a leader in Product Information Management (PIM), recently released version 6.1 of its inRiver PIM platform. The platform helps simplify product information management for B2C and B2B companies, enabling them to build and manage robust product information and create a better customer experience across all sales channels to sell more, faster.
inRiver 6.1 continues to deliver strong product information management features to extend the successful structure of the inRiver 6 platform released earlier this year.
inRiver 6.1 combines:

  • inRiverMerchandize on Media – adding product information directly to media enabling context based shopping for a richer customer experience
  • Extended Completeness – adding precision when defining completeness flows in the enrichment process
  • Harmony in Workload – features for multi-selection, enhanced export, and table view have been added making product marketing teams more effective and speeding up time-to-market

Having full control over product information management has become top priority for business leaders and marketers. We are seeing an accelerated demand for PIM solutions in the market to help deliver great and consistent product content across all sales channels. If you are looking for a PIM solution, I would recommend including inRiver 6.1 in your evaluation.
Contact us for more information or to schedule a demo to see inRiver 6.1 in action.

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Allison Gugala

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