In our latest “What If? So What? episode, we sit down with Kevin Espinosa, a seasoned digital strategist with a rich background in the industry, to look at how technology is impacting the manufacturing industry. Kevin’s journey from an electrical engineer to a digital marketing expert provides a unique perspective on the evolving landscape of the industry.
The conversation highlights three major challenges facing manufacturers today: ongoing supply chain issues, inflation impacting the cost of goods, and a significant labor shortage. Kevin emphasizes the transformative power of connected products and the Internet of Things (IoT) in addressing these challenges.
Jim and Kevin also discuss the role of artificial intelligence and data analytics in optimizing manufacturing processes. From predictive maintenance to improved safety measures, these technologies are revolutionizing the factory floor.
As we navigate a new era of manufacturing, it’s clear that digital transformation is not just a buzzword – it’s a necessity.
Listen now on your favorite podcast platform or visit our website.
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Meet our Guest
Kevin Espinosa, Director of Strategy and Transformation at Perficient
Kevin Espinosa is a seasoned professional in the manufacturing industry. He worked at Caterpillar Inc. for 33 years, holding many positions, including digital marketing product owner, where he was responsible for the implementation, development, and support of Caterpillar’s digital marketing ecosystem. He has extensive experience in brand/partner strategy, digital transformation, and operations.
Connect with Kevin
Meet the Host
Jim Hertzfeld is Area Vice President, Strategy for Perficient.
For over two decades, he has worked with clients to convert market insights into real-world digital products and customer experiences that actually grow their business. More than just a strategist, Jim is a pragmatic rebel known for challenging the conventional and turning grand visions into actionable steps. His candid demeanor, sprinkled with a dose of cynical optimism, shapes a narrative that challenges and inspires listeners.
