Sitecore community comes together to author Multisite Personalization Strategy guide build off of years of combined experience.
Learn best-practices around site search from a couple Sitecore MVPs. Watch the installation and integration capability of Coveo search and relevance solution in the Sitecore Digital Experience Platform.
Remember PURLs or Personalized URLs? I certainly do, as it was my job to build PURL microsites for hundreds of forward-reaching direct mail marketers over the course of several years. Tie that together with variable printing and POW! – your customers’ names are not only on their mail but on a website too. Dazzling! Yes, […]
First let me start with an admission: CRO or Conversion Rate Optimization has always been intriguing to me from a voyeuristic standpoint. (Don’t judge!) If you don’t know why that could be, I’d invite you to check out Hotjar and look into the visitor recording feature. Tools like this one are widely used – and […]
While probably due in part to the 20 oz. iced coffee I just consumed, I am digging into the memory banks to form an analogy… A circa-1995 Hanna-Barbara animated superhero series type of analogy. In this case, we will compare Wonder Twin, Zan, who can transform into any form of water, to the IT department; and we […]
This is the key training element in a multi-part series to get you to that golden summit of behavior-based personalization in Sitecore 8.x and 9.0. With this training you should ultimately see a conservative increase of conversions around +19%. While this topic is the “shiny nickel” of the series, please make sure you have followed […]
The first full day of Sitecore Symposium 2017 has wrapped. A whirlwind of a day with the opening keynotes, sessions, booth time, social hours and this is just getting going. My feet hurt, but whatever, this is fun and there has been a lot to talk about. Here’s my… Top 5 #SitecoreSYM Video Log – […]
It’s here! Sitecore Symposium 2017 week in Las Vegas. As a long-time content author/editor-turned Sitecore Digital Strategist MVP, this is a big event of for me each year. This year, not only am I here for the pre-conference, and multi-day conference, but also for the post-conference MVP summit. This amounts to 8 days (including travel […]
According to the internet: actor, author, painter, musician, comedian, Steve Martin once said, “A day without sunshine is like, you know, night.” With that insight, I want to share a quick tip that, for you, may live in the same space of obviousness as Mr. Martin’s statement. In Sitecore, for regular users in the Content […]
Oh hello, I didn’t see you there. One second, let me change socks and we can get going. [interlude music] So here’s the thing. Marketers, developers, all people living in the Sitecore world – Personalization…it’s not a new topic. It is the center of our most of our digital worlds, one of our most overused […]
Hey Sitecore marketers (new and veteran) I am starting a secondary series of training videos. My original series of videos on YouTube are a bit longer-format and cover off on the necessary basics to mature as a Sitecore CXP marketer. This new Quick Tip series is designed to deliver small bites of video training on an […]