On International Women’s Day, Perficient and Adobe celebrated by co-hosting our annual Women in Digital panel with a group of accomplished digital leaders (who happen to be women) where we discussed topics ranging from career paths to prioritizing the next wave of business strategies to leadership approaches in hybrid work environments. Read the recap. At […]
Kim Williams-Czopek is a Director of Digital Strategy at Perficient. She’s been a senior leader in several digital agencies, digital product companies, and served as VP of Digital on the brand side. She specializes in customer experience, commerce, digital responsibility, and digital business strategies.
Blogs from this Author
The Return of Direct-to-Consumer Part 4: Capabilities & Considerations for a DTC Model
In Part 1, and Part 2 of “The Return of Direct-to-Consumer” series I discussed WHAT direct-to-consumer looks like in 2021, how the definition and opportunities have evolved, and what brands are leading and lagging in the DTC world. In Part 3 of this series I outlined WHY a business might consider a direct-to-consumer model and the […]
The Return of Direct-to-Consumer Part 3: Why Go Direct-to-Consumer?
In Part 1 and Part 2 of “The Return of Direct-to-Consumer” series I discussed WHAT direct-to-consumer looks like in 2021, how the definition and opportunities have evolved, and what brands are leading and lagging in the DTC world. Part 3 of this series outlines the ‘Why’; the benefits to both the business and consumer when a […]
The Return of Direct-to-Consumer Part 2: Who is Getting DTC Right in 2021?
In Part 1 of “The Return of Direct-to-Consumer” series I discussed WHAT direct-to-consumer looks like in 2021 and how the definition and opportunities have evolved. In Part 2 of this series I will provide examples of DTC brands that have embraced experience-driven commerce and are winning big because of it, and those that aren’t quite […]
The Return of Direct-to-Consumer Part 1: What is DTC in 2021?
Chances are in the past 12 months you’ve purchased something online. Maybe even a lot of things online. (I generally don’t like to make assumptions but I feel safe on this one.) And chances are at least one of your purchases were from a brand that only sells online; had great prices; offered flexible payment […]
I Don’t Want Another App, I Just Want My Stuff. A Product Owner Faux Pas?
New data is available to show that the major carriers (UPS, FedEx and USPS) generally performed well compared to last year which is surprising given over 2 million packages still missed their Christmas delivery window. Perhaps as a response to all of the delays, a new crop of apps have appeared that “help” customers aggregate […]
How is Diversity and Inclusion Incorporated into Your 2021 Digital Roadmap?
A year and a half ago I published an updated view of Digital Responsibility as part of our Digital Essentials series. It challenged the notion that digital responsibility starts and ends with data privacy, and introduced the idea of incorporating accessibility, diversity, and inclusion into digital responsibility mandates. While some organizations had started considering these […]
More Than a Brand Steward: The Redefined Role of CMO
There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen […]
If 5G is supposed to be a game-changer, what’s the game?
Part of Apple’s iPhone 12 family announcement included a big push around 5G capabilities and the promise of a better life, all because users will be able to do things faster than they did before. Apple (and others) are calling 5G a “game-changer” but is it? And if it is, what exactly is the 5G […]
Does Your Holiday Readiness Plan Assume Shipping Delays?
It’s been well-publicized that the major shipping carriers will be overloaded and overwhelmed this holiday season, with existing delays getting worse. The end result will be unhappy customers likely looking to brands to make appeasements. Pre-pandemic, customers hesitated to place orders if 2-day shipping wasn’t an option. While customer patience around shipping has increased a […]
Who is Coming After Gen Z and What Will They Expect from a Customer Experience?
The spending power of Gen Z is predicted to outmatch all the generations before it. Still, it’s never too early to start understanding and planning for capabilities that will be expected from the generation coming next. But who are they? What will they expect from an experience given how they grew up under the influence […]
Feeling Stuck in Your Digital Transformation? Start with Empathy and Dumplings
As organizations continue daily adjustments in response to pandemic-related market shifts and customer expectations, existing internal alignment challenges compound. The compounded alignment challenges multiply when digital strategy transformation activities are layered on. This perfect storm results in clients asking how they can get their teams unstuck, aligned, and moving again. I’ve started answering the question […]