If you’ve been involved in even a few usability testing projects, you’ve likely seen how participants can get tripped up in seemingly unexpected ways. Over the years, it appeared to me that tests with B2B audiences seemed more likely to go off the rails. Even though we follow common research methods — such as creating […]
Posts Tagged ‘experience design’
Why Good User Experience Design is More Important Than Your Technology
In the world of digital product design and development, user experience (UX) is becoming increasingly important. While technology is an important aspect of any digital product, it is ultimately the user experience that determines whether a product is successful or not. In 2023, we can expect to see UX take center stage in the design […]
DE&I in Healthcare and Digital Industries: A Digital Seller’s Perspective
I connected with Felicia Johnson, a digital seller at Perficient with experience selling across channels and industries, to discuss what’s happening in the healthcare industry around diversity, equity, and inclusion (DE&I). We also discussed how she promotes these values through volunteer work. I loved hearing about how Perficient supports DE&I in the technology industry and […]
Define Initial Requirements: Accessibility in the Product Development Lifecycle Part 2 of 4
Read Part 1 of this series here: Plan to be Accessible by Design: Accessibility in the Product Development Lifecycle. Forward-thinking product teams will plan for and implement inclusive user experiences at the start of the design process to achieve better outcomes. More commonly known as Shift Left, this method advocates ‘baking in’ inclusive user experience […]
The Elements of Experience Design (XD)
Experience Design (XD) is the discipline of creating solutions that clearly and concisely present information and functionality to individuals based on their roles, situations, and needs. When the diverse elements of experience design are put together in organized, structured, and creative ways, the results are meaningful and actionable and for users. The Goal of XD […]
On Brand: The Business Value of Experience Design (Part 7 of 8)
This is the seventh in a series of blog posts sharing the results of our study on the business value of experience design. Read the last post here. In this post, we explore the role that designers have in translating brand identities into digital products. Consider some of the most influential and signature elements of […]
The Evolution of Digital Design: Why Good Design is More Than Good Aesthetics
Digital design as we know it today is still a relatively new concept. It’s so new that only 22% of 557 organizations surveyed had the design operations to implement the design at scale in 2020, a surprisingly low number when considering the few organizations that tapped into the design for more than just the looks were able to outperform the S&P by 228% over a […]
Perficient and Non-Profit Client Take Home Horizon Interactive Award
We’re excited to announce that the work for our client, a private nonprofit, won a silver award at the 2020 Horizon Interactive Award competition. This competition recognizes the best websites, videos, online advertising, print media, and mobile applications from around the world. The competition’s panel of judges includes diverse industry professionals with multimedia, graphic design, marketing, and advertising backgrounds. Awarding Some of the Best Work We […]
SCAD Team Mentored by Director of Experience Design Wins STARTUP Competition
Joseph Willet, a Director of Experience Design at Perficient and alumni of Savannah College of Art and Design (SCAD), recently mentored a team of students that participated and won the Fan Favorite award at the 2021 STARTUP competition, the week-long yearly competition hosted by the Future Leaders of UX (FLUX) Club. STARTUP is typically a […]
Perficient’s Brian Flanagan Featured in 2021 SoDA Report
Brian Flanagan, Perficient’s Digital Experience Strategist was selected by the Society of Digital Agencies (SoDA) to contribute towards the recently released 2021 SoDA Report, Digital First, Digital Fast. In his article, Delivering at the Speed of the Customer, Brian shares his insights on developing technology-based experiences at the speed customers expect in a digital first […]
[Podcast] What If? So What? Episode 2: What If I Convinced The CEO To Embrace Design?
No one asked for the iPhone. Yet the experience of using it is as much of the design as the product itself. Design today goes far beyond the packaging and the product. How the consumer feels –whether good or bad – while buying and using a product is the design. In Season 1, Episode 2 […]
Perficient, DTE Energy, and Non-Profit Client Win Respective Creative Awards
One award is exciting, but bringing home two awards is out of this world! We are excited to announce that DTE Energy’s Interactive, Energy Efficient Home, and a nonprofit private client have won silver and bronze (respectively) at this year’s Creativity International Design Awards. The Creativity International Design Awards is active in recognizing exceptional design […]