Digital marketers in the automotive industry need to take advantage of the uniqueness of the industry. There are two specific factors I want to discuss that make the industry so unique. First, the auto industry is required to report industry-wide sales to the government and the public. Second, its transactions are done entirely in-person rather […]
Posts Tagged ‘automotive industry emerging technologies’
Three Ways Automation is Transforming the Automotive Industry
The automotive industry is continuously producing innovations that feature and support wireless connectivity, sensors, AI, smart infrastructures, and automation. These innovations have seeped into many areas of the industry, from the buying process to driving to servicing. What’s fascinating is that many of the current and emerging trends share the same common denominator, and that […]
Trends in Automotive: A Look Back—and Ahead
Every day, we sit at our computers and read the constant flow of headlines that cross the wires. In our meetings, we hear about our competitors, from what they are working on to how they are getting it done. It is these stories that drive organizations to innovate and perform better. It is these conversations […]