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Posts Tagged ‘automotive industry emerging technologies’

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What Do Windshield Wipers, Cruise Control, and Winton Motor Company All Have In Common?

Mary Anderson and the Windshield Wipers Mary Anderson, who visited NYC on a snowy day in the early 1900s, saw the need for manual wipers that the driver could use from inside the vehicle. In 1905, Mary Anderson invented windshield wipers to improve driving in rain and snow. Before the invention of windshield wipers, drivers […]

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Let’s Leave Behind Electric Vehicle Tunnel Vision

Automotive innovation is only speeding up as we head into 2024, but it might not look that way when focusing on electric vehicles. In the last few months of 2023, it seemed the headlines were only filled with bad news about OEMs who had invested in EVs and struggled to get them off the lots. […]

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Dealership Transformation Extends Beyond the Dealership

When I hear the term “dealer transformation,” I always think that the term is too narrow in speaking about just the transformation within the dealership. There is no doubt that the consumer today has very different expectations and preferences concerning dealerships and shopping experiences than the consumer of ten years ago, and dealerships need to […]

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Is Loyalty Dead? Automotive & Mobility Experts Discuss During Our London Event

Alongside our partners HCLSoftware and AWS, we hosted an automotive panel in London and invited major OEMs as well as other innovative leaders in the industry. Mark Felix, the CMO of The AA in London, was the keynote speaker followed by Martin Tavener, CTO of Commerce at HCLSoftware. I’m proud to have been a part […]

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EVs and the Evolution of Automotive Commerce: Highlights from Our Detroit Event

At the beautiful Shinola Hotel in downtown Detroit, we invited a distinguished group of automotive and mobility industry leaders to participate in a discussion on the current state of the industry. The conversation was lively, and we traded ideas, theories, and suggestions on how OEMs and automotive suppliers could thrive in this changing industry.  The […]

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Without a Handle on Data, OEMs Will Lose Out on Connected Vehicles

We’re on the fast track to fully connected and automated vehicles. Consumers are no longer tolerating the standard non-connected car in which information is stored locally. This information dies where it stays because that car does not interact with any server that can utilize the data. For example, standard car users are missing out on: […]

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Connected Vehicles Highlight Big Opportunities and Concerns For OEMs

Probably the most important realization of the automotive industry is that it is not just changing or even evolving — it is literally being redefined. The North Star has changed for OEMs from manufacturing to software and big data plays. These devices on wheels aren’t just vehicles anymore. At least not in the traditional definition.  […]

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The Road to Revolutionary Automotive Commerce: Discussion with Justin Racine

Revolutionizing the Road to Modern Automotive Commerce I recently spoke with Justin Racine, our Principal of Unified Commerce, exploring how commerce is quickly evolving in the automotive industry. In my first video with him, we covered how: Consumers are demanding real-time experiences and fast product deliveries, including online purchases and curbside pickups. Immersive experiences are becoming […]

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EVs Are a Certainty. The Question is the Rate of Adoption and Who Dominates

The overall EV market is quickly gaining momentum as governments worldwide push for a future with net-zero emissions and automakers rev up production to meet growing demand. And demand is indeed growing. In the first quarter of 2023, the total EV market share increased to 7.2% of total sales, representing a 50% jump year over […]

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Automotive Connectivity Presents New Challenges and Opportunities for OEMs

Recently, I went to have lunch with a service technician friend at a Ford dealership. When I got to the service area, he was sitting in a Ford Explorer and had a computer out running diagnostics. This struck me as so much different from the job I remembered him doing when we were in high […]

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OEMs: Put Customers in the Center of the Automotive Experience

In the new world of automotive – where advanced technologies like generative AI personalization, connectivity, autonomous driving, subscriptions, electrification, and more are taking over – customers have new preferences and demands that OEMs and dealers must address. Ultimately, success will come when the customer is put at the center and asked what they want. The […]

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Generative AI Turns Marketing Insights into Action for OEMs

Generative artificial intelligence (AI) is on the news daily because it has huge ramifications for companies in all industries, but my eyes are glued to how it will affect automotive. The way I see it, there are two main categories for how generative AI will transform automotive: marketing and manufacturing. This time, I want to […]

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