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Posts Tagged ‘automotive digital transformation’

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Automotive Dealerships Should Look More Like Genius Bars

When we conducted our electric vehicle customer journey research last year, we confirmed a commonly held belief in the United States: most people aren’t happy with their dealership experiences, specifically as it relates to aggressive sales tactics. Automotive customers desire experiences and service centers that meet their needs, listen to their concerns, and provide a […]

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Emerging Loyalty Trends in Automotive to Watch Closely: Detroit Event Highlights

Last year, Perficient hosted an automotive event in Detroit that was so successful we had to return. Last week, I returned to the Shinola Hotel to meet with a new group of industry leaders – this time, we discussed brand loyalty and emerging trends and technology.   Everyone Should Take the Wheel of Loyalty  Loyalty is […]

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A Tribute to Mr. James G. O’Connor

First, I want to state that while I have the great honor of leading our automotive team, there are so many great teammates all over the organization and world that make up the heart and soul of the practice. That being said, the one person that I will call out is my mentor and bonus […]

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Let’s Leave Behind Electric Vehicle Tunnel Vision

Automotive innovation is only speeding up as we head into 2024, but it might not look that way when focusing on electric vehicles. In the last few months of 2023, it seemed the headlines were only filled with bad news about OEMs who had invested in EVs and struggled to get them off the lots. […]

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Dealership Transformation Extends Beyond the Dealership

When I hear the term “dealer transformation,” I always think that the term is too narrow in speaking about just the transformation within the dealership. There is no doubt that the consumer today has very different expectations and preferences concerning dealerships and shopping experiences than the consumer of ten years ago, and dealerships need to […]

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Is Loyalty Dead? Automotive & Mobility Experts Discuss During Our London Event

Alongside our partners HCLSoftware and AWS, we hosted an automotive panel in London and invited major OEMs as well as other innovative leaders in the industry. Mark Felix, the CMO of The AA in London, was the keynote speaker followed by Martin Tavener, CTO of Commerce at HCLSoftware. I’m proud to have been a part […]

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EVs and the Evolution of Automotive Commerce: Highlights from Our Detroit Event

At the beautiful Shinola Hotel in downtown Detroit, we invited a distinguished group of automotive and mobility industry leaders to participate in a discussion on the current state of the industry. The conversation was lively, and we traded ideas, theories, and suggestions on how OEMs and automotive suppliers could thrive in this changing industry.  The […]

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Digital Accessibility is Critical to Automotive UX

Digital Accessibility Is Critical to Automotive UX Automotive companies are faced with so many challenges as the industry evolves faster than ever – yet a problem that has plagued them for ages continues to stick around: accessibility. While the younger generations stay in focus as the consumers to delight with new products and services, the […]

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Automotive Study Insights: How Tesla Leverages Customer Experience to Gain Market Share

Here’s what legacy car manufacturers and dealers should take away from our recent study about what works for car buyers in Tesla’s approach.   As a disruptive leader in the automotive industry, Tesla owns approximately 60-70% of the current EV market share. That dominance is expected to decrease as legacy auto makers offer more model […]

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EVs Are a Certainty. The Question is the Rate of Adoption and Who Dominates

The overall EV market is quickly gaining momentum as governments worldwide push for a future with net-zero emissions and automakers rev up production to meet growing demand. And demand is indeed growing. In the first quarter of 2023, the total EV market share increased to 7.2% of total sales, representing a 50% jump year over […]

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Automotive Connectivity Presents New Challenges and Opportunities for OEMs

Recently, I went to have lunch with a service technician friend at a Ford dealership. When I got to the service area, he was sitting in a Ford Explorer and had a computer out running diagnostics. This struck me as so much different from the job I remembered him doing when we were in high […]

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AI Transformation in Automotive is Not Just Autonomous Vehicles

For many, the idea of AI in the automotive industry brought up images of autonomous (self-driving) vehicles. These vehicles are certainly one of the more visible applications of the technology, but there is so much more behind the scenes and under the proverbial hood. AI and automation have become essential in the design and production […]

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