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Posts Tagged ‘automotive digital experience’

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Dealership Transformation Extends Beyond the Dealership

When I hear the term “dealer transformation,” I always think that the term is too narrow in speaking about just the transformation within the dealership. There is no doubt that the consumer today has very different expectations and preferences concerning dealerships and shopping experiences than the consumer of ten years ago, and dealerships need to […]

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Is Loyalty Dead? Automotive & Mobility Experts Discuss During Our London Event

Alongside our partners HCLSoftware and AWS, we hosted an automotive panel in London and invited major OEMs as well as other innovative leaders in the industry. Mark Felix, the CMO of The AA in London, was the keynote speaker followed by Martin Tavener, CTO of Commerce at HCLSoftware. I’m proud to have been a part […]

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EVs and the Evolution of Automotive Commerce: Highlights from Our Detroit Event

At the beautiful Shinola Hotel in downtown Detroit, we invited a distinguished group of automotive and mobility industry leaders to participate in a discussion on the current state of the industry. The conversation was lively, and we traded ideas, theories, and suggestions on how OEMs and automotive suppliers could thrive in this changing industry.  The […]

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Without a Handle on Data, OEMs Will Lose Out on Connected Vehicles

We’re on the fast track to fully connected and automated vehicles. Consumers are no longer tolerating the standard non-connected car in which information is stored locally. This information dies where it stays because that car does not interact with any server that can utilize the data. For example, standard car users are missing out on: […]

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Digital Accessibility is Critical to Automotive UX

Digital Accessibility Is Critical to Automotive UX Automotive companies are faced with so many challenges as the industry evolves faster than ever – yet a problem that has plagued them for ages continues to stick around: accessibility. While the younger generations stay in focus as the consumers to delight with new products and services, the […]

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The Road to Revolutionary Automotive Commerce: Discussion with Justin Racine

Revolutionizing the Road to Modern Automotive Commerce I recently spoke with Justin Racine, our Principal of Unified Commerce, exploring how commerce is quickly evolving in the automotive industry. In my first video with him, we covered how: Consumers are demanding real-time experiences and fast product deliveries, including online purchases and curbside pickups. Immersive experiences are becoming […]

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Why Aren’t We Helping Your Automotive Company?

Why aren’t we helping your company accelerate your business outcomes? At the size of over 7,500 teammates throughout the globe, the sun never sets on Perficient. We consistently deliver results onshore, near shore, and offshore for 7 out of the top 10 global OEMs, and we have long-term partnerships with 95% repeat business rates that […]

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Automotive Study Insights: How Tesla Leverages Customer Experience to Gain Market Share

Here’s what legacy car manufacturers and dealers should take away from our recent study about what works for car buyers in Tesla’s approach.   As a disruptive leader in the automotive industry, Tesla owns approximately 60-70% of the current EV market share. That dominance is expected to decrease as legacy auto makers offer more model […]

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EVs Are a Certainty. The Question is the Rate of Adoption and Who Dominates

The overall EV market is quickly gaining momentum as governments worldwide push for a future with net-zero emissions and automakers rev up production to meet growing demand. And demand is indeed growing. In the first quarter of 2023, the total EV market share increased to 7.2% of total sales, representing a 50% jump year over […]

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Automotive Connectivity Presents New Challenges and Opportunities for OEMs

Recently, I went to have lunch with a service technician friend at a Ford dealership. When I got to the service area, he was sitting in a Ford Explorer and had a computer out running diagnostics. This struck me as so much different from the job I remembered him doing when we were in high […]

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Millennials: The Downfall or Catalyst for Change in Automotive?

Today, millennials represent 32% of the automotive market shoppers, and by 2030, that number will increase to 50%. Soon, half of all automotive shoppers are folks who have depended on computers for most of their lives. Because of this huge shift, millennials are not likely to respond to the same marketing strategies used to target […]

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OEM Mobile Apps Are Here, But Dealerships Hold the Key

One great consumer convenience is the OEM mobile application that allows consumers to manage their vehicles and accounts right from their smartphones. These apps are becoming standard operating procedure for most OEMs. On my Ford app, I can access important functions like locking and unlocking, locating my vehicle, remote starting, and real-time diagnostics. We’ve come […]

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