As the choices available to today’s consumers increase, so do expectations for companies. Customers not only want to be able to reach you at all times, using all their various devices, but they also want personalized content throughout their buying experience.
More than 78% of consumers believe that organizations providing custom content are interested in building good relationships with them. And creating that relationship is key. According to Forrester analyst Jeff Ernst, buyers don’t “buy” your product; they “buy into” your approach to solving their problem. By seamlessly blending your marketing content with commerce, you can create stories around your products that inspire your customers and increase sales.
Join us for our webinar, “Content-Driven Commerce and its Impact on Digital Transformation,” where our team of experts will discuss how immersive experiences, along with visual engagement, can help bridge the gap between digital marketing and the commerce experience.
You’ll also learn about:
- How eCommerce platforms are evolving to enhance customer experience
- The opportunities and benefits of blending content and commerce
- How to position your company to provide compelling and integrated marketing and transactional experiences
