If there’s one thing leaders have in common right now, it’s the need to harness the power of digital to create new value for customers and employees, while at the same time managing the profound changes likely to accompany these new opportunities. This requires a cohesive digital strategy. But unlike traditional strategies that attempt to […]
Improving customer experience is a top priority for most organizations looking to grow revenue. To deliver on this imperative requires identifying customer problems, developing a plan to profitably solve those problems, and building the necessary CX infrastructure. Most CX leaders shouldn’t approach this task alone, and there are experienced partners ready to support them. That’s […]
Delivering great digital experiences for your customers has never been more important. And as digital engagement becomes increasingly omnipresent – involving multiple touchpoints across offline and online channels – it’s also never been harder to achieve. Choosing the right partner to combine creativity and implementation to illuminate and differentiate your experiences is key to success. […]
In this episode, Jim and Kim look back on Season 2 of the podcast and recall the moments where our guests helped call out what strategy really is and what it takes to execute in today’s digital landscape. Season 2 episodes referenced: What if You Could Speak Marketing and IT? An Interview with Robert Nelms. […]
We’re excited to announce that Perficient has extended our South American footprint and expanded our nearshore delivery capabilities with the acquisition of Overactive – a nearshore software development firm based in Montevideo, Uruguay, with additional locations in Colombia, Argentina, and Chile. With this acquisition, we’re strengthening our nearshore delivery capabilities and capacity with enhanced custom […]
In this episode, Kim talks with John Gregory, Global Head of Industry – Retail at Spotify, about how traditional retailers can get unstuck and how the key to staying ahead is a lot more than digital adoption. Listen Now Subscribe Where You Listen Apple | Spotify | Amazon | Google | Stitcher Meet our Guest […]
In this episode, Kim talks with Shawn Reynolds, Chief Marketing Officer and Executive Vice President at AI software company Logility, about what it takes to have a modern supply chain operation and what the new customer-driven mandates are when it comes to supply chain transparency. Listen Now Subscribe Where You Listen Apple | Spotify | […]
We’re excited to announce that Perficient has expanded its nearshore delivery and commerce capabilities with the acquisition of Talos Digital, an award-winning nearshore software development company, based in Colombia, South America, that specializes in SAP Commerce. With this acquisition, we’re expanding and enhancing our nearshore delivery capacity, building our commerce capabilities, and further growing our […]
[Podcast] What if Your Personal and Professional Brand Could be the Same? An Interview with Kelsey Flora.
In this episode, Kim talks with Kelsey Flora, former Director of Marketing and Engagement at National Geographic, about how to turn your biggest brand asset – your team members – into your biggest brand ambassadors by sharing work-related content on social media. Listen Now Subscribe Where You Listen Apple | Spotify | Amazon | Google […]
In this episode, Jim talks with Tom Swanson, Head of Industry Strategy & Marketing for Health & Life Sciences at Adobe, about the future of telemedicine and what other industries can learn from what’s happening in the healthcare space. Listen Now Subscribe Where You Listen Apple | Spotify | Amazon | Google | Stitcher Meet […]
[Podcast] What If You Had to Lead Digital Natives as a Digital Immigrant? An Interview with Lisa Bowman.
In this episode, Kim talks with Lisa Bowman, Chief Mojo Officer of Marketing Mojo and past CMO of organizations like UPS, about how the CMO skill set has evolved and what it takes to be a modern marketer. Listen Now Subscribe Where You Listen Apple | Spotify | Amazon | Google | Stitcher Meet our […]
In this episode of the What If? So What? podcast, Kim talks with Robert Nelms of Assurant about the importance of empathy when it comes to digital strategy and leadership, and we learn how Robert inspires his team to think through other people’s eyes. Listen Now Subscribe Where You Listen Apple | Spotify | Amazon | Google | Stitcher […]