Noelle Reinhold, Author at Perficient Blogs

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Noelle Reinhold

Marketing Manager

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How We Helped Lids Increase Holiday Sales 17% through CRO

Imagine that you’re online shopping, and you see a promotional ad for your favorite store. You click through to the website to take advantage of that deal, but, once on the site, you’re presented with additional offers. Suddenly you’re questioning what the best deal is and how you should move forward. It’s confusing – and […]

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How We Helped Lids Increase Holiday Revenue 498% through Retargeting

It now takes more than 20 touchpoints before a consumer is ready to make a purchase. That’s why it’s more important than ever to stay top of mind with your website visitors, and be visible throughout their purchase journey. One way to effectively do this is through retargeting. Website visitors who are retargeted with display […]

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How We Helped Lids Increase In-Store Holiday Traffic by 115%

  Estimated arrival date: December 26. *Shopper exits browser* You may have the best online ad, featuring the best deal, coupled with a great on-site experience, but you’ve lost your holiday shopper with those five words and the reality that, as the holidays get closer, you just can’t deliver in time. Successful holiday digital marketing […]

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Video: How the IBM-HCL Deal Impacts Your Commerce Plans

Late last year, HCL announced that it would acquire various software products from IBM, including WebSphere Commerce. This announcement was met with a mix of reactions across the industry: surprise, panic, but most of all, uncertainty. The acquisition finalized in July, and it’s time to clear the air and answer some of the most-asked questions […]

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Perficient Digital Earns Specialization in Adobe Analytics

Perficient Digital has further strengthened our Adobe partnership by achieving specialization for Adobe Analytics in the Americas region. With existing specializations in Adobe Experience Manager (AEM) and Adobe Advertising Cloud, this marks the third specialization our team has achieved within the Adobe Experience Cloud. We are one of only four Adobe partners to hold specializations […]

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Webinar: Minimize Security Risks with a Magento 2 Upgrade

With PHP 5.6 no longer being developed, and discontinued support of Magento 1 on the horizon, your organization may find itself in the middle of the perfect storm. In fact, if you’re reading this and you’re still operating on Magento 1, you’re already too late. No more security patches or development means you’re at serious […]

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See Us at CS Week for Utility Industry Expertise

The constant evolution of technology and customer expectations impacts every industry across the board, including utility providers. In the midst of all of these changes, providers need to keep up or risk commoditization. Our team of utility experts is attending CS Week, April 8-12, in Phoenix, Arizona. They’ll meet with industry executives to discuss how […]

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Perficient Digital Named 2019 IBM Commerce Partner of the Year

For the second year in a row, Perficient Digital was named the IBM Watson Commerce Business Partner of the Year! The award, announced yesterday during IBM’s PartnerWorld at Think 2019, recognizes our ongoing growth and relationships with key customers and thought leadership around the IBM Watson Customer Engagement Commerce platform. “Our approach to commerce is […]

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Perficient Digital Listed in Gartner’s Commerce Vendor Guide

Perficient Digital was recently included as a digital commerce service provider in Gartner’s Digital Commerce Vendor Guide, 2018. Inclusion in this guide demonstrates our expertise in the commerce space and our ability to create exceptional customer experiences. Companies often underestimate the number of technologies needed to create a seamless commerce experience, or the challenges that […]

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Personalization Doesn’t Scale: Why True Relational Marketing Wins

We’ve all been there. Received an email that starts, “[Hi, First Name],” or gotten a message on LinkedIn praising us for something we’ve never done. What we’re seeing is an attempt at fake personalization, and while it can be done at scale, it can’t be done well at scale. Instead of connecting with your audience, […]

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Perficient Digital Wins Two B2B Excellence Awards

During last night’s Magento Imagine Excellence Awards, Perficient Digital – along with our clients Regis Corporation and Watsco, Inc. – received two awards for our performance in the B2B space. Along with Regis Corporation, we won the award for Best B2B Buyer Experience, for Regis’ recent replatform to Magento. The new site solved pain points […]

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Imagine What’s Next: Perficient Digital Heads to Magento Imagine

Magento Imagine is next week, bringing more than 3,000 eCommerce experts to share insights and best practices. We’ll be there at booth #311, discussing eCommerce pain points and solutions, and how we can help companies along their digital journeys. Innovation Meets Magento As part of the conference, our Magento practice director Kaushal Shah will take […]

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Perficient Digital is IBM’s WCE Commerce Partner of the Year

Perficient Digital was just named the WCE Commerce Partner of the Year during IBM’s PartnerWorld at Think 2018! We were chosen for this recognition because of our ongoing growth and relationships with key customers, and thought leadership around the IBM Watson Customer Engagement Commerce platform. Of the win, Steve Gatto, national sales director for Perficient Digital’s Commerce […]

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Perficient Digital Named IBM WCE Partner of the Year for Commerce

Perficient Digital was just named IBM’s 2018 WCE Partner of the Year for Commerce. The IBM Excellence Award, announced yesterday during IBM’s PartnerWorld at Think 2018, recognizes our ongoing growth and relationships with key customers, and thought leadership around the IBM Watson Customer Engagement Commerce platform. In today’s businesses, the experience companies provide their customers […]

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[Webinar] How to Be a B2B Leader

With digital technology quickly changing the rules of customer engagement, the stakes are high for B2B companies. Your customers don’t differentiate between the experiences they have in their personal lives and how they do business in their professional lives. Your competition isn’t your only competition. You’re also trying to keep up with the Amazons of […]

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Great Design Recognized: Perficient Digital Wins Creative Awards

Perficient Digital recently won two 2017 Creativity International Awards for our outstanding creative design and use of messaging. We took home Gold in the Consumer Website category for a Fall 2016 Lookbook on behalf of Carhartt. We also won Silver in the Non-Profit Website category for redesigning Our microsite for Carhartt uses full-screen video, product and lifestyle galleries, macro-detail photography, animated […]

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Perficient Digital Named a Top Digital Experience Provider

In a recent report, Forrester named Perficient Digital one of the “57 biggest and most important digital experience service providers.” The report, Vendor Landscape: Digital Experience Service Providers, 2017, aims to help companies navigate the market of digital agencies and consultancies, by focusing on the top players. Nine of 10 companies turn to digital agencies, consultancies, […]

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Perficient Digital’s Jim Hertzfeld Featured in 2017 SoDA Report

Jim Hertzfeld, Perficient Digital’s Principal for Strategy & Innovation, was selected by the Society of Digital Agencies (SoDA) to contribute towards the recently released 2017 SoDA Report. In his editorial, Jim shares his insights on design thinking trends and the current market dynamics forcing marketers to continually adapt. At this inflection point, we cannot just be better than what […]

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Perficient Digital Wins Three Hermes Creative Awards

The Association of Marketing and Communication Professionals recently recognized Perficient Digital with three Hermes Creative Awards. We were awarded one Platinum award in the Mobile Website category for our work with Mohawk Flooring. And two Gold awards – one in the Nonprofit category for The Henry Ford’s website and one in the Microsite category for […]

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