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Archive for May 13th, 2016

Adobe Summit: Integrating Adobe DTM, Target, Analytics & AEM

At this year’s summit Adobe Summit, we had the exciting opportunity to showcase Perficient as a leading Adobe partner. As a Silver Sponsor, we felt it was our duty to demo Adobe powerful products from the Marketing Cloud by integrating Adobe Dynamic Tag Management (DTM – formally known as Satellite), Adobe Experience Manager (AEM – […]

7 Reasons to Avoid Over-Personalization in Sitecore XP

Before I get started, let me be clear, I am very much of the belief that a personalized customer experience can grow conversion by at least 20% compared to a contextually irrelevant site. Relevancy matters, so please put away your torches and pitchforks and let me clarify. I have started to see a trend where […]

Mileage Tracker: One of the Greatest New Features in R11 (Part 1)

As with most software applications, new versions come out every few months or so. With Oracle being one of the top software application and platform service creators, they are going to update their software frequently in order to stay at the top. Currently, Fusion Cloud ERP is in the midst of releasing R11. This means […]

McKinsey Says “Pharma, Digital Technology Is Waiting For You”

A couple of weeks ago, I took an in-depth look at the second of three critical themes for success in the digital age, as identified by McKinsey & Company through interviews with 20 pharma executives: It is time to reimagine them as solutions companies, not asset companies. In today’s post, I’d like to take a […]

VIDEO: 7 Keys to Delivering an Engaging Patient Portal

We find ourselves at the beginning of the end of Meaningful Use, and, lets be honest, patient-centric healthcare technology investments across the industry have left much to be desired. The reason is quite simple. The most important decision-making criterion for patient portal implementation under Meaningful Use Stage 2 was ease of integration with EHR. The […]