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Marketing Analytics in Action with Oracle BICS

If you are using one or more on-premise or Cloud Marketing or Sales applications and looking for a way to effectively gain insight into your data, watch this short video to see how Perficient’s Marketing Analytics solution can help you. Perficient’s Marketing Analytics is a quick start solution that enables marketing managers, analysts and executives to quickly start accessing end to end analytics relating to marketing effectivness in organizational growth and revenue generation. Perficient’s Marketing Analytics is based on Oracle’s BI Cloud Service (BICS) platform that is well secured, scalable and offers the agility that empowers line of business consumers.

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Mazen Manasseh, Director of Business Analytics

Mazen is a Director of Business Analytics at Perficient and an accomplished professional services leader with 20 years of being a customer advocate. An analytics solutions delivery expert in functional domains covering Supply Chain, Financials, HCM, Projects and Customer Experience. Being a thought leader in the business analytics space, he conducted numerous business training sessions and spoke at technology conferences around analytics and machine learning.

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