Google Ads is launching a new tool called the Performance Planner. The goal of this tool is to identify the ideal budgets for your campaigns and drive additional conversions by giving you bid and budget recommendations, which highlight how you could maximize one out of three performance metrics: clicks, conversions or conversion value. In the […]
Posts Tagged ‘campaign performance’
Marketing Analytics in Action with Oracle BICS
If you are using one or more on-premise or Cloud Marketing or Sales applications and looking for a way to effectively gain insight into your data, watch this short video to see how Perficient’s Marketing Analytics solution can help you. Perficient’s Marketing Analytics is a quick start solution that enables marketing managers, analysts and executives […]