Posts Tagged ‘next best action’

One of the biggest challenges for implementing personalization at scale is managing content. You not only need to come up with personalized content for each of the personalization scenarios you want to implement, but you need to manage the review and approval process as well as ensure you can distribute it properly across the channels […]

Often when people think about Sitecore Personalize, they are only thinking about Web Experiments or Experiences – The feature of the product that allows them to add a pop-up, modal or swap content on their websites. But the platform really is so much more powerful than that. It is really meant to be the foundational […]

Exciting news was announced during PegaWorld’s iNspire event on May 4, 2021. Pega and Adobe are joining forces to provide an end-to-end customer-centric journey. Leveraging Pega’s Customer Decision Hub (CDH) and Next Best Action Advisor—adaptive and predictive models can be used with Adobe customer applications to provide the most relevant offers or recommendations to customers. […]

If you are using one or more on-premise or Cloud Marketing or Sales applications and looking for a way to effectively gain insight into your data, watch this short video to see how Perficient’s Marketing Analytics solution can help you. Perficient’s Marketing Analytics is a quick start solution that enables marketing managers, analysts and executives […]