Posts Tagged ‘marketing analytics’

Fortune 500

Is Your Marketing Attribution Strategy Suffering From Weak Executive Buy-In?

This is the final post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy. As we noted in earlier posts in the series, marketing attribution can be a challenge if you have flaws hiding in your marketing strategy. The last flaw in our hidden attribution series is […]

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Is Your Marketing Attribution Strategy Missing The Most Relevant Account Connections?

This is the fourth post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy. Marketing attribution can be a challenge if you have flaws hiding in your marketing strategy. The fourth hidden flaw in our marketing attribution series is missing the most relevant account connections. This flaw […]

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Are You Mistaking Speed For Urgency in Your Attribution Strategy?

This is the third post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy.  As I mentioned in last week’s post on attribution flaws, a recent Perficient Digital survey of B2B organizations reported 92% of marketing leaders state that proving the impact of marketing campaigns is a […]

Are You Still Focusing on Low-Impact Marketing Metrics?

This is the second post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy.  In a recent Perficient Digital survey of B2B organizations, 92% of marketing leaders stated that proving the impact of marketing campaigns was a growing priority for their company. Last week we talked about […]

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4 Signs Data Accuracy Could Be Impacting Your Marketing Automation Platform

This is the first post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy. How clean is the data in your marketing automation platform? It is likely you cleaned at some point, but are you cleaning it regularly?  Data changes instantly and consistently, and if you don’t […]

5 Signs Data Accuracy Could Be Blocking Marketing Attribution

If you’ve been working on marketing attribution for any substantial amount of time, you likely understand it’s a long game. Perhaps today you can report on clicks and downloads, but you can’t show your impact all the way to closed-won. Maybe your marketing automation platform had an expert configuration when you launched it a few […]

Build a 360-Degree View of Customers with BICS

As businesses expand into new areas of marketing they’re adopting hybrid applications, both on-premises and cloud, to support their growing needs. But multiple applications silo customer information across the business, limiting a 360-degree view of the customer and the ability to analyze different marketing initiatives. Join us for this encore presentation delivered at Oracle OpenWorld […]

Alteryx Use Cases & Success Stories

Expanding our breadth of Big Data and analytics solutions, Perficient launched a new partnership with Alteryx earlier this year. We’re excited about the opportunities this brings to our customers, given the leadership and innovation Alteryx has shown in visualization, predictive analytics, machine learning, applied statistical analysis and model building. Let’s take a look at some […]

Reflecting on Kscope16

Kscope16, ODTUG’s user conference known for providing a rich opportunity for networking and education on Oracle technologies, didn’t disappoint this year.  Conference attendees had numerous hands-on training sessions to choose from as well as a full day of Sunday Symposiums featuring Oracle VPs and product managers sharing insights into what is new and what to […]

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Building a 360-Degree View of Your Customers on Oracle BICS

Today, in the age of digital disruption, every firm needs to understand the changing behavior of their customers, the competition and the company itself to make strategic decisions and be able to outline tactical plans related to product performance, pricing strategies, promotion, and markets the firm needs to focus on or exit from.  The marketing […]

Marketing Analytics in Action with Oracle BICS

If you are using one or more on-premise or Cloud Marketing or Sales applications and looking for a way to effectively gain insight into your data, watch this short video to see how Perficient’s Marketing Analytics solution can help you. Perficient’s Marketing Analytics is a quick start solution that enables marketing managers, analysts and executives […]