Posts Tagged ‘marketing analytics’

New Year, New You… continued! Last week, I asked you to take a moment and think about your Marketo instance. When was the last time you focused purely on data hygiene for marketing automation? It’s a fresh new year, and now is the perfect time to refresh your data! As such, I posted a list […]

New Year, New You! It’s 2022! Take a moment and think about your Marketo instance. When was the last time you focused purely on data hygiene for marketing automation? If you’re like most Marketo Admins, it’s tough to find the time – but you know how important it is. Never fear, I’m not judging you! […]

This is the final post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy. As we noted in earlier posts in the series, marketing attribution can be a challenge if you have flaws hiding in your marketing strategy. The last flaw in our hidden attribution series is […]

This is the fourth post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy. Marketing attribution can be a challenge if you have flaws hiding in your marketing strategy. The fourth hidden flaw in our marketing attribution series is missing the most relevant account connections. This flaw […]

This is the third post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy.  As I mentioned in last week’s post on attribution flaws, a recent Perficient Digital survey of B2B organizations reported 92% of marketing leaders state that proving the impact of marketing campaigns is a […]

This is the second post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy.  In a recent Perficient Digital survey of B2B organizations, 92% of marketing leaders stated that proving the impact of marketing campaigns was a growing priority for their company. Last week we talked about […]

This is the first post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy. How clean is the data in your marketing automation platform? It is likely you cleaned at some point, but are you cleaning it regularly?  Data changes instantly and consistently, and if you don’t […]

If you’ve been working on marketing attribution for any substantial amount of time, you likely understand it’s a long game. Perhaps today you can report on clicks and downloads, but you can’t show your impact all the way to closed-won. Maybe your marketing automation platform had an expert configuration when you launched it a few […]

As businesses expand into new areas of marketing they’re adopting hybrid applications, both on-premises and cloud, to support their growing needs. But multiple applications silo customer information across the business, limiting a 360-degree view of the customer and the ability to analyze different marketing initiatives. Join us for this encore presentation delivered at Oracle OpenWorld […]

Expanding our breadth of Big Data and analytics solutions, Perficient launched a new partnership with Alteryx earlier this year. We’re excited about the opportunities this brings to our customers, given the leadership and innovation Alteryx has shown in visualization, predictive analytics, machine learning, applied statistical analysis and model building. Let’s take a look at some […]

Kscope16, ODTUG’s user conference known for providing a rich opportunity for networking and education on Oracle technologies, didn’t disappoint this year.  Conference attendees had numerous hands-on training sessions to choose from as well as a full day of Sunday Symposiums featuring Oracle VPs and product managers sharing insights into what is new and what to […]

Today, in the age of digital disruption, every firm needs to understand the changing behavior of their customers, the competition and the company itself to make strategic decisions and be able to outline tactical plans related to product performance, pricing strategies, promotion, and markets the firm needs to focus on or exit from.  The marketing […]