Live from Adobe Summit: Top 3 New Technologies

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Summit Sneaks is one of the most highly-anticipated sessions of the conference. Dan Klco, Senior Solutions Architect and our SME on the street in Vegas, picks the top three technologies featured and describes how they will improve the lives of consumers and marketers.

1. Ad Wearout – prevent consumers from hitting “unsubscribe”
2. X Attribution – track conversions throughout the journey
3. Adaptive Store – personal shopping that integrates mobile & retail

What technologies did you see at Summit this week that impressed you?