According to a study from the University of California at San Diego, U.S. data consumption per person in 2015 has risen to 8.75 zettabytes annually, equal to a daily consumption of nine DVDs per person per day.
Source: University of California at San Diego
In addition, this year Americans will spend 35.2 billion hours on Facebook. (The kids like Facebook, as long as it’s viewed on a mobile device.)
But consumers aren’t just eating up content, they’re creating it as well. And that online content is an overflowing reservoir of information that businesses must tap deeply and efficiently. Millenials alone are a goldmine of potential business intelligence, and have a combined purchasing power of $2.45 trillion worldwide, according to Social Media Today.
How does the successful firm manage to extract valuable, actionable information from this ever-growing data pool? The clear trend is towards cloud-based business intelligence services. A recent survey by Dresner shows that more than 50 percent of businesses either currently use or plan to use cloud-based BI, and that sales and marketing teams make the greatest use of BICS.
For a more in-depth look at managing both cloud and hybrid models of business intelligence, register for our upcoming webinar, Actionable Data: Mastering the Hybrid Analytics Mix.
