Digital Marketing

Importance of Social Integration

Digital Marketing - The Digital Essentials, Part 1
The Digital Essentials, Part 1

A compelling digital strategy aligns customer experiences, business execution, and the right technology as the market and your competition constantly evolve. Our Digital Essentials highlight the most compelling aspects of all three to help you react and respond to this ongoing evolution.

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Glenn Kline, Sales Director with IBM PCS at Perficient, recently wrote a blog post about the importance of social needs integrating with Portals at the IBM Digital Experience Conference.  Social Interactions have become a pertinent part of business as a whole but are very important in regards to consumer engagement.

Patterns represent modernized processes with dynamic, repeatable and measurable “people interactions” created by building social into work and life.  These patterns are repeatable way to interact an engage, share innovative ideas, finding out who knows what and find information.  Key patterns include:

  • Customer Engagement
  • Marketing
  • Sales
  • Customer Service
  • Recruiting
  • Supply Chain
  • Expertise and Knowledge
  • Workplace & Safety

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