Posts Tagged ‘Sales’

Marketo Lead Scoring

Marketo Lead Scoring: Go Beyond Basic

Better Lead Scoring = Better Conversations Show me a sales team that has the spare time to decipher ambiguous MQLs worthy of attention, and I’ll show you a double rainbow. Can it happen? Yes. Does it happen often? Hardly. Insert: Adobe Marketo Engage lead scoring that goes beyond a basic configuration. When it comes to […]

Perficient Academy Logo

Perficient Academy: A One-Stop Shop for Career Growth

Ask many colleagues, and they will cite career growth as one of the primary drivers of their satisfaction and success at Perficient. It’s no surprise that Perficient takes career growth seriously, as evidenced by programs like Growth for Everyone, our People Promise, and the Career Growth Panels sponsored by the Women In Tech ERG (employee […]

Customer Data Platforms and Marketing

Marketing, Not Sales, Should Own Your Customer Data Platform Strategy

My Grandfather was incredible at sales. His energy, insight, and personality ensured his client’s success. As a result, he was consistently a top seller and took home numerous sales awards throughout his career. But, like many sales professionals, patience was not a virtue. Business math and numbers did not interest him. Instead, his primary activity […]

Smiling Young Woman With Headset Working In Call Center.

Pega and Adobe Unite to Elevate Customer Interactions

Exciting news was announced during PegaWorld’s iNspire event on May 4, 2021. Pega and Adobe are joining forces to provide an end-to-end customer-centric journey. Leveraging Pega’s Customer Decision Hub (CDH) and Next Best Action Advisor—adaptive and predictive models can be used with Adobe customer applications to provide the most relevant offers or recommendations to customers. […]

Song

Today I Wrote a Song for Sales

Since I live in Massachusetts, I’m still working from my home office.  We typically celebrate big events with something fun. This morning, I wrote a song to commemorate a new client signing that went through.  People have been doing this from the dawn of time — think of odes like Beowulf or the Odyssey but […]

B2B Digital Transformation: Assess Product Management & Sales

When organizations begin a digital transformation and eCommerce journey, they often focus solely on technology. In reality, there are business decisions to be made and opportunities to explore before technology even comes into play. At the end of your business evaluation, you’ll start assessing internal capabilities. Once you’ve examined your availability and stocking abilities, you’ll […]

F Is Funnel

F is for Funnel

Funnels are representations of the journey that prospects go through from first contact with you until a completed purchase.

Episerver Partner Connect In Boston

Episerver Partner Connect Boston: A Recap

Episerver, a web content and digital experience platform, hosted a partner event bringing together Episerver colleagues and experts as well as industry leaders under one roof in Boston.

Man Using Mobile Tablet Payments Online Shopping And Icon Customer Network Connection On Screen, M Banking And Omni Channel

Empowering Sales Teams in a Digital World

On June 28, I will be speaking at IRCE, the commerce industry’s biggest and most influential annual event. Sharing the stage with our client, Geriatric Medical, I’ll explore how B2B businesses can use technology to empower their sales teams and transition their operation into the digital world. In an age of eCommerce, the modern B2B […]

Workflow

These 5 Stats Will Make You Revisit Your CX Strategy in 2019

Good news travels fast — but bad news travels faster With your business dependent on customer satisfaction, being able to service them regardless of their issue is what sets winning brands apart. On the flip side, when service is not up to par, damage to the brand can be significant. And businesses are paying attention. […]

AllianceBernstein’s Mobile App Empowers Sales Teams in Real Time

How to Best Enable On-the-Go Sellers What if you could improve the customer engagement experience and provide your sales team with a customer-facing toolkit? And what if it gave real-time insights? And what if it was mobile? Do you need proven effectiveness, because it’s got that, too. Meet SIMON (Sales Intelligence Mobile Optimized Network). Perficient’s MicroStrategy […]

Domo Certify

What’s Next in Supply Chain?

While it’s impossible to know for certain what the future holds, trends can be a reliable predictor of what’s on the horizon. Our extensive work with supply chain has revealed several trends that we believe will be impacting supply chain in the near future. These include: Blockchain: Create immutable end-to-end data visibility into all aspects of […]

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