Posts Tagged ‘consumer engagement’

Gartner ITxpo: Wave Three of Healthcare Consumer Engagement

At Gartner IT Expo, Jeff Cribbs, VP, Analyst, Gartner, gave a session on the third wave of healthcare consumer engagement. Harness a new wave of practices and technology to deliver consumer engagement for your healthcare organization: Consumer access and control of health data will fundamentally change the health data economy. In wave three, digital becomes […]

Gartner Mentions Perficient in Three Healthcare Hype Cycles

Gartner just released three healthcare Hype Cycle reports in which Perficient is listed as a sample vendor for the development and implementation of patient portals. “Patient portals permit a protected digital patient-provider relationship and admission to clinical, financial and administrative functionality, educational information, and personal health maintenance tools. Patient portals are provided by a healthcare […]

Seamless Digital Experience to Drive Patient/Consumer Engagement

As a healthcare provider, there are a number of discrete digital tools on your website that form part of the entire patient/consumer digital experience. Each digital interaction through tools, such as a find-a-doctor app, patient portal, online appointment scheduler, virtual visit, health library, and symptom advice/checker, are meant to give patients a great, serviceable experience. Unfortunately, more […]

Want Loyalty? Reward Them with CX

Companies and brands are building loyal customers the way real people are building loyal relationships with each other: one interaction at a time. Each and every interaction is a new opportunity to prove ourselves, build credibility and trust, and leave customers with a memorable experience.  The true measure of loyalty is not how many points […]

CX in the Age of the Consumer

Today, your brand is what your audience says it is. Despite your best branding efforts, consumers have greater and greater access to information – not just to understand what’s good for them, to find the best price, or to learn where to get the products they want, but also to determine how brands and products […]

Digitally Transform Your Marketing for Higher ROI

We know that consumers and their preferences change from year to year. Whether slight variations or broad trends that transform the way businesses interact with customers, keeping up with these changes is imperative to successful marketing. And businesses that don’t adapt to these changes are in danger of being left behind. This has led to a […]

More than Discounts: 4 Tips for a Leading Loyalty Program

Membership in loyalty programs continues to rise, and it isn’t surprising. There are options everywhere. Sometimes all it takes is giving an email address or checking a box, and congrats – you’re a loyalty member! But even though membership is up, fewer people are actually engaging with these programs. The average person is a member of around […]

Ready to Share Insights & Expertise at IRCE 2016

We are so excited to exhibit at this year’s IRCE, the Internet Retailer Conference and Exhibition. It’s next week, June 7-10, at McCormick Place West in Chicago. Leaders from our new digital agency, Perficient Digital, will be at IRCE to talk about the agency’s six core disciplines: Strategy and planning Digital marketing Experience design Digital […]

Are You Converting Prospects Into Customers?

By now, you’ve probably heard of or seen some of these digital acronyms: SEM, PPC, SEO, CTA, ROAS…CRO?   CRO, or Conversion Rate Optimization, is, simply put, the process of turning potential customers into customers, and then turning those customers into repeat customers.  Breaking it down a little more, a conversion occurs when a user […]

CIO Series: #HIMSS16 Hot Topic- Patient & Consumer Engagement

HIMSS 2016 is right around the corner, in less than 2 weeks more than 40,000 people will gather in Las Vegas to explore the latest trends and challenges in the healthcare industry and discover cutting-edge technology solutions. As both a patient and a consumer, one topic I am looking forward to discussing at #HIMSS16 is […]

Top Trends in Consumer Markets for 2016

This year is shaping up to be the best year for the retail and consumer products segments since the recession. Moody’s recently upgraded its retail forecast to a 5.3% growth rate in 2016, almost double the growth rate in the last few years, with particularly strong growth expected in home improvement and grocery. Although apparel […]

Dreamforce 2015: Keynote The Future of Consumer Goods is 1-to-1

The first session I attended at Dreamforce 2015 dove straight into the nitty gritty on what’s happening and how Salesforce technology provides a personalized experience. This session focused on: Unprecedented global competition, new consumer expectations & technological pressures are making personalized and proactive ecosystem engagement the most significant competitive advantage. Join us to hear from […]

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