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Gartner ITxpo: Wave Three of Healthcare Consumer Engagement

At Gartner IT Expo, Jeff Cribbs, VP, Analyst, Gartner, gave a session on the third wave of healthcare consumer engagement. Harness a new wave of practices and technology to deliver consumer engagement for your healthcare organization: Consumer access and control of health data will fundamentally change the health data economy. In wave three, digital becomes […]

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Gartner Mentions Perficient in Three Healthcare Hype Cycles

Gartner just released three healthcare Hype Cycle reports in which Perficient is listed as a sample vendor for the development and implementation of patient portals. “Patient portals permit a protected digital patient-provider relationship and admission to clinical, financial and administrative functionality, educational information, and personal health maintenance tools. Patient portals are provided by a healthcare […]

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Seamless Digital Experience to Drive Patient/Consumer Engagement

As a healthcare provider, there are a number of discrete digital tools on your website that form part of the entire patient/consumer digital experience. Each digital interaction through tools, such as a find-a-doctor app, patient portal, online appointment scheduler, virtual visit, health library, and symptom advice/checker, are meant to give patients a great, serviceable experience. Unfortunately, more […]

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CIO Series: #HIMSS16 Hot Topic- Patient & Consumer Engagement

HIMSS 2016 is right around the corner, in less than 2 weeks more than 40,000 people will gather in Las Vegas to explore the latest trends and challenges in the healthcare industry and discover cutting-edge technology solutions. As both a patient and a consumer, one topic I am looking forward to discussing at #HIMSS16 is […]

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Dreamforce 2015: Keynote The Future of Consumer Goods is 1-to-1

The first session I attended at Dreamforce 2015 dove straight into the nitty gritty on what’s happening and how Salesforce technology provides a personalized experience. This session focused on: Unprecedented global competition, new consumer expectations & technological pressures are making personalized and proactive ecosystem engagement the most significant competitive advantage. Join us to hear from […]

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Connected Health Top 10: #2 Term “Consumer Engagement” Grows Old

2014 was a big year for consumer engagement. However, the term “consumer engagement” has been bandied about the industry quite fervently for purposes more aligned to financial gains than true patient engagement. As a result, while the industry wants true consumer engagement more than ever, they are tired of hearing the term “consumer engagement”. As […]

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Connected Health Trend Countdown: #10 M&A Meets Engagement

Connected Health is that always dynamic space where we connect patients, providers, insurers, and the health community at large in an effort to deliver quality care that is not confined to the mere 1% of time patients spend in the clinic care setting. It’s healthcare that braves the whirlwind of daily life with the goal […]

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Has digital marketing flatlined?

Today I herald to you from my hometown of the Queen City (otherwise known as the midwestern gem of Cincinnati). In the business world Cincinnati is often known as the “Home of Procter & Gamble”. However, it is also home to an even more important, and oftentimes more surprising, business engine. After New York City […]

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Defining the Customer Experience: Don’t Stalk Me

Back in March, I mentioned a Global Survey Oracle did on customer experience.  That’s been a hot topic of late in my world.  As part of that survey, they continue to build off of the nuggets of information found in that survey. Emil Fernandez pointed me to an update on that survey that includes a […]

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Defining the Customer Experience: Don't Stalk Me

Back in March, I mentioned a Global Survey Oracle did on customer experience.  That’s been a hot topic of late in my world.  As part of that survey, they continue to build off of the nuggets of information found in that survey. Emil Fernandez pointed me to an update on that survey that includes a […]

Read more

Speaking at Connect 2013

Saren Sakurai (@saren) and I will be speaking on Social CMO: Engaging the Consumer at the IBM Connect 2013 Conference.  For those of you attending, you can preview the session by going to the session preview tool and searching for CMO. We are BP402.  Here’s a quick agenda on what we’ll discuss: Awareness: Defining a […]

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