On Wednesday, we hosted a webinar with Lamar Advertising that showed what can be accomplished using Sitecore CMS. During the webinar, Mendi LeBlanc Robinson, creative director for Lamar, and Candace Hoeksema, a lead Sitecore Consultant at Perficient, teamed up to discuss how Lamar used the Sitecore CMS platform to improve its customer experience and create a fully responsive website that is accessible on any device.
If you’ve ever seen a billboard on the side of the road while driving – and chances are you have – then you know Lamar. Lamar operates more than 200 offices in North America, with 144,000 billboards and 34,000 transit displays. They needed a website that not only improved the customer experience, but was also hardware agnostic, provided transparency to customers, improved branding consistency, and inspired through photography. Working with Perficient and Sitecore, they were able to create what they were looking for.
The presentation was followed by a great Q&A session, where both Mendi and Candace answered a broad range of questions. To hear the entire webinar including the questions asked, you can listen to the replay here. You can also read the case study describing Lamar’s website redesign.
How Lamar Tripled Website Engagement with Sitecore Webinar Replay
by Taylor Rhyne on October 18th, 2013 | ~ minute read
