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Oracle: The socially enabled enterprise and customer experience

by on October 7th, 2013 | ~ minute read

Oracle says that companies everywhere are trying to figure out how being “socially enabled” can “drive superior customer experiences.”

It’s clear that we’ve come a long way in social business initiatives in recent years.

“Business executives now understand that creating a socially enabled enterprise can create better customer experiences, enable more responsive internal networks and drive organizational efficiencies. This combination gives organizations of all sizes a significant competitive advantage,” said Meg Bear, Group Vice President of Oracle Social Cloud Platform.

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I’ve compiled the key takeaways from this study in a graphic below.

Socially_Enabled

View the slides that Oracle prepared on the report here.

View an article in Forbes’ Oracle Voice column by Alexander Wolfe here: “#SocialShakeUp Stirring Brands To Build Better Customer Experiences”

Oracle press release: “New Oracle Study Reveals 97% of Executives Place High Importance on Becoming a Socially Enabled Enterprise“

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Erin Moloney

As the leader of Perficient's Dallas-Fort Worth geography, Erin is responsible for delivery excellence, sales, marketing, career development, partnerships, recruiting, and community engagement. She was a founding Co-Chair of Perficient's Women in Tech global employee resource group. Erin is a member of the DFW Alliance of Technology and Women and the Texas Women’s Foundation. Our Dallas-area marketing, strategy and technology experts are responsible for delivering a world-class experience for our clients. Erin's goals are to build career paths and professional development for each Dallas-based team member, grow our visibility and business relationships in North Texas, and to foster an exciting work environment for our employees.

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