Mark Polly, Sales Director at Perficient, recently wrote a blog on Oracle Eloqua Topliners, an excellent tool for building communities.
Marketing automation is a hot topic today, but can be very confusing. There have been a lot of entrants to the market in the last few years, with lots of features coming online daily. In addition, marketing tools rarely stand alone and need to be integrated into your website, your portal, your social communities and other systems. If you are interested in digital marketing, you may feel overwhelmed by the amount of content and vast number of products available to you.
One excellent marketing automation system is Oracle Eloqua. Eloqua provides many, many features for marketers, including campaign management, targeting, tracking, etc. Eloqua also has app store with hundreds of applications that can add on to Eloqua or enable Eloqua to integrate with other systems. Even if you are working just with Eloqua, it can be daunting to understand all that you can do in this area.
To read Mark’s full blog post, click here.
