Oracle has fully jumped into the Customer Experience market and is claiming a revolution! We now have the age of the customer. Oracle says “Customers have many choices today. So it is critical to make their experiences as simple, consistent, and relevant as possible as they move throughout the customer lifecycle, from buying to owning—and back again. By delivering exceptional customer experiences, companies can acquire new customers, retain more customers, and improve efficiency.”
You can hear Oracle President Mark Hurd explain the Customer Experience Revolution and how Oracle intends to play in that space in his recent YouTube video.
Oracle has a very compelling story in the Customer Experience market. They offer lots of solutions in the following categories:
- Commerce (ATG, Endeca)
- Loyalty and Marketing Solutions (WebCenter, Siebel)
- Integrated Sales and Marketing (Fusion CRM)
- Business Intelligence (Oracle BI, Endeca, MDM)
- Knowledge Management (Oracle Knowledge, WebCenter)
- Specific Industry solutions (Retail, Communications, Financial Servers, etc)
- Social (WebCenter Social)
- Big Data (Oracle Big Data Appliance)
To show their commitment to the CX solutions, Oracle announced a new conference called the Customer Experience Summit which will be held at Oracle OpenWorld this year. It looks like Oracle is putting lots of marketing money behind this revolution.
