Posts Tagged ‘UX’

As I was getting ready for work the other day, my 3-year-old son decided he wanted to help me iron my shirt. First he wanted to touch the iron, but clearly that was not an option, so instead he settled on pushing the spray button and soaking my entire shirt in the process. Well that was exciting enough for him, […]

For some time now I have contemplated, as a design practitioner, is my perception of design for users inclusive, empathic and universal? This has been nagging at me for some time. Actually it’s been calling my name, “Psst. Lisa, you’re behind the curve in your understanding of designing the user experience for people that are, […]

At the 2015 Adobe Summit, Todd Copeland of the National Australia Bank described how his organization is able to deliver digital experiences with the speed and velocity that customers expect. As Todd stated, “it’s a pretty simple equation: Less PowerPoints and More Prototypes. Less detailed specifications to justify business cases and more iterative customer testing.” That “simple equation” […]

Part 1 of 2 As a usability researcher it’s important for me to stay aware and informed of guidelines for designing user interactions. Also, I want to be literate about topics within user experience design. So Dan Saffer’s book Microinteractions – Designing with Details caught my attention. His text is interesting; it focuses on the importance […]

Who’s the most important marketing person at your company? Your CMO? Someone on her team? Maybe your CEO? What about your CIO? While your Chief Information Officer isn’t likely to craft your next campaign, the impact he or she has on customer experience is becoming more direct and more critical every day. The reason is […]

From a PM/AM perspective, we are expected to keep the client happy (fulfill their objectives and vision), be the voice for our internal team and help produce a relevant and useful product while staying on time and in budget. Neglecting one and overdoing the others can cause issues with the overall success of the project, […]

…if you happen to live in China, that is. According to a recent article from Fast Company, In China, QR codes are everywhere, and most apps have their own QR code readers built-in. What seems like a pointless piece of technology in the U.S., can be central to an entire infrastructure in another country. Here’s […]

Last week, I ventured to Anaheim, CA, for Forrester Research’s Why Good Is Not Good Enough conference. I wanted to find out how, in a world of same-day e-commerce, self-driving cars and ubiquitous Wi-Fi, the stewards of the world’s top brands were managing to keep their customers happy. Across the two days, mic’ed-up presenters and tweeting […]

Just as we gear up for a webinar focusing on the digital experience – scheduled for this Wednesday, more information here – our team has published a new Perficient Perspectives on a closely related topic. Perficient Perspectives are a series of informal Q&A with subject matter experts on hot technology topics and trends. In the […]

Imagine being an executive for one of the largest pizza chains in the world and being invited to a meeting titled “Why Two Pizzas Are Enough”. How would you react? Would you be concerned a few zeroes had been left off? I did a contract role as an agile coach for just such a major […]

As a marketer, the focus on engagement and shift to a more connected, digital experience is incredibly interesting to me. Not long ago, the online experience was fairly simple – you had a website, and you pointed your customers to that site. Your static content was adequate at the time. Fast forward to 2014… what […]

Diet pills and Agile have a commonality – people want a quick fix to lose weight only slightly more than they want a fix to all their project management issues. Unfortunately, diet pills nor agile are silver bullets to correct either concern. It takes dedication, work and an understanding of the principles behind the body’s […]