Posts Tagged ‘social network’

Facebook has long been an icon in the world of digital transformation.  I can’t remember all the conversations I’ve had with business people who want a solution that is “like Facebook” even when they don’t really know what that means.  Facebook was one of the original companies that demonstrated to all of us the importance of consumerism […]

Here is an interesting stat: 5% to 10% of social users are responsible for 60% to 80% of influence.  Reaching those 5%-10% of people on social networks is paramount.  In this session, we heard from a panel of social media practitioners about this topic. How should companies respond to agitators?  You have to pay attention […]

At IBM Connected today, Rebecca Buissan and her team presented on where SmartCloud for Social is going. Jacob Anders, corporate systems manager for Verisure, Dave Durazzano and Alan Marshal of the technical team also presented. The cloud has come a long way: 2011: cloud was designated as one of 4 growth plays 2013: invested $2B 2014: […]

Merry Christmas!  As I have some time off at the end of the year, I’m looking back at information I have gathered in my reading list that I find interesting.  I came across the article We tested all the best advice to get more clicks on Facebook. Here’s what worked by Kevan Lee at Buffer’s Social blog. […]

As we wind down 2014, I’m taking a look back at some items in my reading list and bringing forward the ones I found important from a learning standpoint.  The article The Problem with Sentiment Analysis by Sarah Kessler at Fast Company in November 2014 qualifies as one of those “aha” articles. Analyzing social media has […]

I saw the following tweet from Salesforce CEO Marc Benioff: This was interesting enough for me to follow the link to see why Salesforce Chatter was rated the best social collaboration system.  Barry Levine at Venture Beat had a nice article about G2 Crowd’s grid on social collaboration.  Here are the first two paragraphs: Salesforce’s Chatter […]

In the BufferSocial blog, Kevan Lee posted an article for Social Media Managers.  The post takes a look a “typical” social media manager’s day and breaks down that day into many different activities, represented in the info graphic here.    Mr. Lee also provides several different views on how other people spend their days managing social […]

Our own Rich Wood spoke at the SharePoint Conference.  Many think of Yammer as only for employees of a specific company but as Rich points out, that’s limiting the technology.   Microsoft actually created a network just for the conference.  This is available to all Yammer users who are attendees of the conference.  That’s one […]

Rob Novak and Mac Guidera presented tips on how to make a pilot in social software successful. First why pilot?  A pilot is critical to success because it provides for an experimental trial on a small scale for the future change that you anticipate.A well run pilot reduces the risk of large scale failure and […]

Adding social capabilities to your digital experience site can bring some nice benefits. One benefit that is often overlooked is the multiplier effect of social sharing.  If you can can get people to promote your brand or product, you can reach larger audiences and save advertising costs as well.  A single “Like” on your product […]

James McQuivey, an analyst at Forrester, discusses the concept of Digital Disruption, and has a book out by the same name. It’s also available in the Kindle Lending Library. I’ve not read it yet, but will post a review in the next few weeks. However the gist of the concept is that the traditional corporate […]

One of the challenges with managing social media is getting your message out to the many, many social platforms, such as Facebook, Twitter, Google+, Pinterest, etc.  I wrote recently how I use IFTTT to send blog post announcements to various sites from our WordPress blog.   Companies like HootSuite have created platforms that solve this […]