Posts Tagged ‘social business’

It’s been a busy year for our Portals and Social Business bloggers with changes in the space happening daily. With so much information to absorb, we thought we’d narrow it down for you to our five most popular posts of the year, in no particular order. Is SharePoint 2013 Good for External Websites – Mark […]

It’s been a busy year for our Portals and Social Business bloggers with changes in the space happening daily. With so much information to absorb, we thought we’d narrow it down for you to our five most popular posts of the year, in no particular order. Is SharePoint 2013 Good for External Websites – Mark […]

Today Oracle announced they are acquiring Responsys, a leading B2C cloud-based marketing system. This acquisition is part of Oracle’s strategy in becoming an end-to-end player in the rapidly expanding customer experience space. Earlier this year Oracle purchased Eloqua, a B2B marketing platform. By combining Responsys and Eloqua, Oracle says, “for the first time CMOs across […]

IBM revealed predictions for the top 5 tech trends that will impact our lives over the next 5 years. Here they are: How does IBM know what the trends will be? According to VentureBeat: “IBM can already figure out your personality by deciphering 200 of your tweets, and its ability to read your wishes will only […]

I’ve been doing a lot of thinking about how a little-known feature of Yammer is poised to change the face of the Extranet workload as we know it.  The External Network isn’t new, and it’s not a separate product– it’s simply another way to use Yammer, but this time with people outside of your organization. We traditionally […]

There is a common perception that age is a defining factor in how enterprise users adjust to, and engage with, enterprise social networking tools.   The problem, so the folk wisdom goes, is that older users are slower to adopt newer, “cutting edge” software (translation: consumer-like UI and functionality) because they are averse to change (translation: […]

James McQuivey, an analyst at Forrester, discusses the concept of Digital Disruption, and has a book out by the same name. It’s also available in the Kindle Lending Library. I’ve not read it yet, but will post a review in the next few weeks. However the gist of the concept is that the traditional corporate […]

This past Wednesday, we hosted a webinar, “Using Yammer and SharePoint Intranets to Drive Employee Engagement.” During the session, Rich Wood, Director of Web & Social Collaboration at Perficient, first gave a quick overview on the enterprise social network and Yammer, and then went on discuss user adoption and engagement. He covered what exactly a […]

One of the challenges with managing social media is getting your message out to the many, many social platforms, such as Facebook, Twitter, Google+, Pinterest, etc.  I wrote recently how I use IFTTT to send blog post announcements to various sites from our WordPress blog.   Companies like HootSuite have created platforms that solve this […]

Google’s Wildfire commissioned a study on the How Brands Staff and Budget With Social.  It’s far too long for me to replicate but here’s a couple nuggets:                                 There’s a lesson here and it’s that social media has become a […]

Well Dreamforce 13 was a whirlwind and I’m glad to be home.  The final session I attended was delivered by Sungard’s VP of Marketing, Christine Nurnberger.  While the title of the session  said something about Marketing Metrics and ROI, it really was about how Ms Nurnberger transformed Sungard’s marketing efforts over the last 18 months. […]

Patrick Stokes, VP for Product Management at Salesforce provided highlights of the social roadmap for their Marketing Cloud.  The following are the four areas that are the focus of the roadmap: Publsih Engage Listen Advertise The social tools in the Marketing Cloud include Radian 6, Buddy Media and Social.com.  These tools are integrated with ExactTarget […]