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Digital Transformation

Turns Out Companies Are Investing in Social Media

Google’s Wildfire commissioned a study on the How Brands Staff and Budget With Social.  It’s far too long for me to replicate but here’s a couple nuggets:

SocialDepartments SocialTeam

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

There’s a lesson here and it’s that social media has become a defacto part of corporate life and interactions with customers.   See the whole info graphic here.

Note: Google folded Wildfire into their adtech platform.  They no longer do a lot of social monitoring.

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Michael Porter

Mike Porter leads the Strategic Advisors team for Perficient. He has more than 21 years of experience helping organizations with technology and digital transformation, specifically around solving business problems related to CRM and data.

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