The 2017 Sitecore Symposium kicked off with a video highlighting multiple customers wanting to be free: To get the things they want To be understood Mark Frost, new CEO of Sitecore, kicked it off. He spoke about significant tech improvements that help brands connect with their customers. Stats: 2,900 attendees from 57 countries 600 companies […]
Posts Tagged ‘Sitecore’
Sitecore Symposium 2017 Digital Marketer’s – Top 5 Video Log
It’s here! Sitecore Symposium 2017 week in Las Vegas. As a long-time content author/editor-turned Sitecore Digital Strategist MVP, this is a big event of for me each year. This year, not only am I here for the pre-conference, and multi-day conference, but also for the post-conference MVP summit. This amounts to 8 days (including travel […]
The Road to Sitecore Symposium 2017
Slack is quiet. “The calm before the Sym” says Mike Reynolds. I board my flight on Sunday and I am in packing mode. Cab ordered already. Safe flight in to everyone. I will be logging my journey to Symposium here. I have been to many Symposiums and Dreamcores over the year but this will be […]
Video: Sitecore Marketing Quick Tip – “My Toolbar”
According to the internet: actor, author, painter, musician, comedian, Steve Martin once said, “A day without sunshine is like, you know, night.” With that insight, I want to share a quick tip that, for you, may live in the same space of obviousness as Mr. Martin’s statement. In Sitecore, for regular users in the Content […]
Zeroing In On Sitecore Personalization With GeoIP
Marketing to users based on location is not a new concept, but new technologies – especially the rise of the ubiquitous smartphone in the past decade – create potential for hyper-accurate campaigns and personalization. Sitecore embraces personalization, and thanks to a few core technologies, personalizing based on end-user location is easier than ever in Sitecore. […]
Sitecore Super User Roles
There are often times when we need to have what I would call super users in Sitecore environments – users that need access to pretty much everything without being logged in as a Sitecore admin. Below is the list of roles a super user should be a member of along with Sitecore’s explanation of what […]
Beyond Components: Improving the Sitecore Editing Experience
As the basis for content presentation in Sitecore, well-built components are critical for a successful Sitecore implementation. Content Authors and Editors will be interacting with components in the Experience Editor on a daily basis, and there will be a wide range of technical expertise among these users. With that in mind, Sitecore developers should always […]
Business Runs on the C’s: Part 2 – The 4th C
Last night I awoke and quickly wrote down this poem: Content is King, Commerce is Queen. Who will buy If your product is not seen. If Content is King and Commerce is Queen, then Relevant Search is the Crown. Through the power of Coveo Machine Learning and integration with all 3 pieces of the triangle, […]
Sitecore Cross-site In Session Personalization
Assume you have a scenario with two different websites for US travel and Canada travel (“US.travel.com” and “CA.travel.com”) that have different home nodes in a shared Sitecore instance. Marketing Control Panel content such as goals and campaigns is shared as well. By default in session personalization works for each individual site. Identifying and merging contacts […]
Video Training: Setting Rules-based Personalization – Sitecore
Oh hello, I didn’t see you there. One second, let me change socks and we can get going. [interlude music] So here’s the thing. Marketers, developers, all people living in the Sitecore world – Personalization…it’s not a new topic. It is the center of our most of our digital worlds, one of our most overused […]
Business Runs on the C’s: Part 1 – The 3 C’s
Everybody knows that businesses run on the 3 C’s: Contact Relationship Management, Content Management Systems, and Commerce; however, most would argue that this is a pyramid where CRM represents your customers, they access the website, and they purchase products: Successful businesses see this as a triangle, with CRM representing all your contacts, CMS representing all […]
Getting to Know PredefinedQuery with Sitecore Content Search
Recently I’ve been working a lot with the Sitecore Content Search API and found myself writing a lot of code like this: var allTheThings = context.GetQueryable<Thing>().Where(x => x.TemplateId == Constants.Thing.TemplateId && x.IsSearchable); As we’re always looking for better ways to do things around here and my laziness started to prevail, I thought, “there has got […]