Posts Tagged ‘seo’

I have been managing websites for over 10 years. I have been lucky enough to work with some of the best SEO agencies in the world. I have also been in the position where I have had no budget for SEO and had to optimize the site myself. Certainly, if budget permits, I recommend hiring […]

When browsing through your Google Analytics account, you might have noticed that the Search Engine Optimization Queries report under Traffic Sources does not show any data:

I recently posted a script to export term sets in SharePoint (vetted in both 2010 & 2013).  I was prompted to write that script, because the client I was working on had a very particular (and large!) managed navigation structure that I wanted to replicate across all environments to make testing code much simpler. This […]

I encourage everyone to take a quick three minutes to review this quite humorous mashup video by Sam Applegate of http://www.ninja-creative.com.  Matt Cutts is the head of webspam at Google.  He’s basically Google personified when it comes to why a website ranks (or fails to rank) in search results pages.  In his own words on […]

Google Analytics is a free tool that measures sales and provides insights into how visitors arrived, used, and interacted with your site. If you already have Google Analytics but don’t really know how to use it, here are seven basic and valuable pieces of information I always check and include in the monthly reports we […]

After all the Google algorithm updates we saw in 2012, it is important to reflect on past strategies and adjust your 2013 SEO plan. Here are six things to consider for this year’s strategy.

Two months ago I wrote a blog post to help you figure out if Google’s Penguin penalized your site. If you know for a fact that Google has penalized your website because you received a Google Webmaster Tools Notice of Detected Unnatural Links message then keep reading. Here is a 10 step approach to submit […]

Adding a new webpage to your website is a great fresh content strategy that attracts search engine crawlers. This signals to both search engines and human visitors that your website is valuable and not static. However, just adding a page without any optimization is not very helpful. Here are five things to do when adding […]

A lot of clients approach Perficient with the desire to redesign an existing website, which typically involves new site architecture. Although a fresh and improved design and architecture can positively impact user experience, navigation, search robots crawling and consequently search engine rankings, it’s important to develop an SEO migration plan that covers action items before […]

Whenever we worry about being number one on search engine results for a specific keyword, we usually think about optimizing the on-page and off-page factors involved in SEO. But we usually don’t stop to think what we should not do after optimizing a website. Here are 4 things you should not do after SEO Implementation:

At Perficient we always stress to clients that SEO is constantly changing, taking short cuts is not an option, and human visitors are priority #1 and robot visitors are priority #2. But what happens when all the SEO “black hat” techniques that worked like a charm in the past start affecting your website and rankings? […]

SEO features in SharePoint 2013 are bundled into a SearchEngineOptimization feature. Its feature.xml file references two element files – searchengineoptimization.xml(SEO.xml) and searchengineoptimization1.xml(SEO1.xml). SEO.xml defines elements that make up its UI by extending ribbon interface. It also registers few candidate web controls with AdditionalPageHead delegate control. Delegate control is a powerful mechanism to alter application behavior declaratively. One […]