Posts Tagged ‘seo’

2013 proved to be the year of where keyword data died, the knowledge graph exploded, and link building became a bad word. With major algorithm updates like Penguin and Panda rolling out constantly and brand new algorithms like Hummingbird in full force, digital marketing has truly changed forever. Here’s a look into what you can […]

Just when we starting to feel confident about the future of search, Google turns up the heat with Hummingbird, a brand new search algorithm affecting about 90% of all search queries, which once again, changes the way data is presented. Now, before I get into the key takeaways on how to improve your chances of […]

I don’t know about you, but I spend a lot of time waiting. I wait for my wife while she’s shopping, I wait for doctor appointments and I wait for… you know, the list is endless. But, I do take advantage of my wait time by browsing the web using my phone. If I were […]

I have been managing websites for over 10 years. I have been lucky enough to work with some of the best SEO agencies in the world. I have also been in the position where I have had no budget for SEO and had to optimize the site myself. Certainly, if budget permits, I recommend hiring […]

When browsing through your Google Analytics account, you might have noticed that the Search Engine Optimization Queries report under Traffic Sources does not show any data:

I recently posted a script to export term sets in SharePoint (vetted in both 2010 & 2013).  I was prompted to write that script, because the client I was working on had a very particular (and large!) managed navigation structure that I wanted to replicate across all environments to make testing code much simpler. This […]

I encourage everyone to take a quick three minutes to review this quite humorous mashup video by Sam Applegate of http://www.ninja-creative.com.  Matt Cutts is the head of webspam at Google.  He’s basically Google personified when it comes to why a website ranks (or fails to rank) in search results pages.  In his own words on […]

Google Analytics is a free tool that measures sales and provides insights into how visitors arrived, used, and interacted with your site. If you already have Google Analytics but don’t really know how to use it, here are seven basic and valuable pieces of information I always check and include in the monthly reports we […]

After all the Google algorithm updates we saw in 2012, it is important to reflect on past strategies and adjust your 2013 SEO plan. Here are six things to consider for this year’s strategy.

Two months ago I wrote a blog post to help you figure out if Google’s Penguin penalized your site. If you know for a fact that Google has penalized your website because you received a Google Webmaster Tools Notice of Detected Unnatural Links message then keep reading. Here is a 10 step approach to submit […]

Adding a new webpage to your website is a great fresh content strategy that attracts search engine crawlers. This signals to both search engines and human visitors that your website is valuable and not static. However, just adding a page without any optimization is not very helpful. Here are five things to do when adding […]

A lot of clients approach Perficient with the desire to redesign an existing website, which typically involves new site architecture. Although a fresh and improved design and architecture can positively impact user experience, navigation, search robots crawling and consequently search engine rankings, it’s important to develop an SEO migration plan that covers action items before […]